1-18-08 Project Cloverfield - Warning! Spoilers: cloverfield toys

Showing posts with label cloverfield toys. Show all posts

Cloverfield Monster Toy Pictures Released!

2/15/08 | Labels: cloverfield monster, cloverfield monster images, cloverfield monster pictures, cloverfield toys | 4 comments |

Cloverfield Monster Toy

About a month ago Hasbro announced that a new toy based on the Cloverfield Monster would be on sale for roughly $100 and it would be released in September (see Own the Cloverfield Monster for $100). However, no pictures were released of the Cloverfield monster or the toy at that time. The press release only described the Cloverfield monster as:

* 70 points of articulation and incredible life-like detail
* Authentic sound
* 14” tall
* 10 parasites
* Two interchangeable heads
* Statue of Liberty head accessory
* Special Cloverfield collector’s edition packaging

The Hasbro site has finally loaded up some images of the Cloverfield Monster (order here) finally which marks the first official Cloverfield Monster tie-in. A huge hat tip to Eddy at the Tagruato Blog for keeping an eye out for this and letting me know when they came up.

These pictures of the Cloverfield Monster showcases how ugly the beast really is. Oddly, the lung sacks that were on the side of the head (seen in the movie quite well) are not visible or are on this model painted gray.

The Cloverfield Monster toy also requires 3 AAA batteries to help fuel the Cloverfield Monster Roar (sample Cloverfield Monster roar here) that is allegedly available on the toy.

Grrrrrrr.....

Own The Cloverfield Monster For $100 !!

1/21/08 | Labels: cloverfield, cloverfield collectibles, cloverfield monster, cloverfield toys | 1 comments |

Hasbro Toys is working on the toy version of the Cloverfield Monster. It will be available in September for around $99.99. No picture is up yet on the site. However, details of the toy are including the head of the Statue of Liberty and some of the parasite monsters.

Press Release:
Hasbro, Inc. brings to market the figure of one of the most tightly held secrets in recent Hollywood history: the “Cloverfield” Monster. Following the 1-18-08 theatrical release of Paramount Pictures and Bad Robot’s “Cloverfield,” fans will be able to order a highly detailed representation of the beast beginning today exclusively on HasbroToyShop.com.

Standing at an imposing 14 inches tall, the creature that wreaks havoc on New York City in the film is immortalized as a super-articulated figure for fans and collectors alike. As with other beasts in the annals of great movie monsters, the creature in "Cloverfield" captures the imagination and tugs at the fears of thrill seeking moviegoers.

The party may be over when this beast comes to town, but the fright inducing look of the creature lives on from the creepy people-sucking underbelly to the swath of parasites the beast lets loose to hunt citizens of the 'Big Apple.' The figure also comes with two interchangeable heads, each depicting one of the Monster’s moods: calm or agitated. The head of the Statue of Liberty, the iconic image which made the film’s much buzzed about and analyzed trailer so eerie and intriguing, is also included. (source)

Cloverfield Monster Features:

70 points of articulation and incredible life-like detail
Authentic sound
14” tall
10 parasites
Two interchangeable heads
Statue of Liberty head accessory
Special Cloverfield collector’s edition packaging

In conjunction with the launch of the highly anticipated CLOVERFIELD movie release, Hasbro, in a partnership with Bad Robot and Paramount Pictures, has produced a super-articulated and highly detailed limited collector’s edition Cloverfield Monster.

The Cloverfield monster is available exclusively through HasbroToyShop.com. Reserve your Cloverfield monster today to have the opportunity to receive it when it ships later this year. Limited quantities are available. Order here.

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What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

1-18-08 Project Cloverfield - Warning! Spoilers

Cloverfield Monster Toy Pictures Released!

Own The Cloverfield Monster For $100 !!

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