11/19/07

New, Hi-Resolution Cloverfield Trailer Online

Cloverfield Trailer MovieThe High-Resolution and HD versions of the new Cloverfield Trailer have been updated to the official Apple Trailers site.

Let the analysis begin!

Here's a few screen caps to get started.

First, the Cloverfield Monster makes an appearance in the background as soldiers fire from the ground. It walks past the buildings, very Godzilla-like.

 Cloverfield Monster MovieCloverfield Monster

One of the characters, Hud, is down for the count. He's the one holding the camera and takes a blow. Rob comes back for him.

Cloverfield Trailer Movie Hud
11/17/07

Cloverfield Poster

cloverfield monster movie posterI've always enjoyed the simple Cloverfield Poster that was released a few months back. It's simple yet informative. We can see the destruction of the Cloverfield Monster along with the simple release date of 1-18-08.

I was hoping that they wouldn't ruin the poster if they kept it for promotions. Cloverfield Clues got a first look at how they titled the poster now that it has a name, "Cloverfield."

cloverfield monster movie poster
They have added the title nicely to the poster to the bottom part along the water ripples. The Cloverfield title fits rather nicely, unlike the dreaded "Monstrous" poster that popped out in July. Much better.

cloverfield monster movie poster

Updated New Cloverfield Trailers

Until the boys at Bad Robot decide to post the trailer to the official site (which begs the question why wouldn't they put it up in the first place?) we'll have to settle for the YouTube versions. Unfortunately, these get pulled down by the studio but there are enough out there to keep us going.

Here are some updated Cloverfield trailer videos, both embedded and some linked below in case some get taken down.


Copy 2


Copy 3


Mirrors:
11/16/07

Even More Cloverfield Pictures

jj abrams cloverfield movie 1-18-08More new pictures from Cloverfield keep rolling in. This time a nice chap at UnFiction has tipped all of us onto a site called Beyond Hollywood which has 6 nice, HQ pics as seen below.

(from BH) "Meanwhile, some new images from the movie have arrived in our in-box thanks to reader Garth. The new images (or at least, they’re new to me) still don’t show the movie’s creatures, just a lot of promo stills of characters running, a soldier firing a bazooka, and survivors filming themselves. Which makes you wonder — if weird looking creatures are trying to eat you, would you really be taking the time to film everything? Seriously?" (source)

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08

More Cloverfield Set Pictures

jj abrams cloverfield monster movie 1-18-08I noticed earlier today when I added the images to the Lizzy Caplan (see: Cloverfield Pictures And A Cast Member Talks) that the pictures were labeled with numbers and not in sequence. When I tried to play around and see if the other numbers came up with different pictures I hit a wall and made a mental note to try again tonight.

jj abrams cloverfield monster movie 1-18-08
It turns out the original 3 pictures that came with the Black Book article now have grown to 12 beautiful Cloverfield movie pictures. There's now a link to a gallery of pictures that I swear was not there this morning. You can get a great sense of the chaos of the evening and it looks like ole' Lizzy will have a hard time getting through quarantine.

jj abrams cloverfield monster movie 1-18-08There are a couple of pics of her coughing up blood which makes me thing of back when all this buzz on the movie started that it was being called "The Parasite."

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08

IESB.NET Bootleg Cloverfield Trailer

IESB.net is the first major site I've come across to post a copy of the new Cloverfield trailer. It's easy to get one on YouTube. It's just hard to keep one there.

Even though it is still a bootleg cut, the IESB.net site is huge and it will be interesting to see if they get a C&D letter from Paramount. (via 1-18-08 aka Cloverfield Blog)

Cloverfield Pictures And A Cast Member Talks

jj abrams cloverfield movie 1-18-08(via 1-18-08 blog) New Cloverfield pictures and a new trailer. Christmas has come early. A few nice pictures accompany BlackBook's interview of Lizzy Caplan, one of the stars of Cloverfield.

Lizzy raised my eyebrows with this comment about speculation on the movie:

"BB: How did J.J. Abrams ensure that the story wasn’t leaked? Did you get to take the script home with you?

LC: They’re actually coming by to pick it up today. We had to swap out every new set of pages with the old pages. They’re bright red, the scripts, and watermarked with our names. So, nobody wanted to be the one to accidentally leak it. They’re pretty hardcore about all of that. I don’t know how they’ve managed to keep it so secretive, though, because people obviously want to know more. And nobody knows anything. The speculation is very inaccurate."

BB: What are some of the more ridiculous speculations?

LC: There’s all this YouTube stuff about analyzing the trailer. People are seeing things that aren’t there and making up stuff that isn’t true. There’s this one still of me and Jessica Lucas, who’s another actress in the film, and people thought there was some crazy lion behind us. But people are wrong.

Interesting. As long as it doesn't turn out to be Voltron I'll be happy.

Lizzy Caplan won over the hearts of outcasts everywhere in 2004’s Mean Girls, when she opened her venomous mouth to explain, “Evil takes a human form in Regina George. Don’t be fooled, because she may seem like your typical selfish, back-stabbing slut faced ho-bag, but in reality, she’s so much more than that.” After the success of that film, the trained pianist went on to play a handful of misfits, quick wits, and eye-rollers in various short-lived TV series.

Now, with the top-secret, J.J. Abrams-produced monster adventure ”Cloverfield” (not the film’s actual name, we’re guessing), Caplan is back to take on all sorts of scary beasts. This time around, however, they aren’t hidden beneath the lip-glossy veneer of high school cheerleaders and square-jawed football sleazes. Below, the rising star gets candid about losing roles, looking bad, and impersonating Jennifer Garner.

jj abrams cloverfield movie 1-18-08
jj abrams cloverfield movie 1-18-08
11/15/07

Cloverfield Trailer #2 - High Quality Video

The good news is the boys at unFiction have unearthed a fine, HQ Cloverfield #2 trailer. The bad news is that there have been about 3 others pulled within an hour of being put up. Let's hope this one stays up for awhile.

The cell-phone version that's been circulating around today is comprised of 3 parts. Someone put them together and you'll see that clip on YouTube and some other sites. Because it was cut into 1/3's it lost portions at the transitions.

So, this clip is the full deal with the entire video with much better quality. (perm linky)


Copy 2


Copy 3


Mirrors:

New Cloverfield Trailer Out

I've had a chance to see the new Cloverfield Trailer that will be in front of the Beowulf showings starting this week. Yes, it's legit. And yes, it's really cool.

The description of the new Cloverfield Trailer is pretty much how CHUD described it a few weeks back. Also, the title of the film is "Cloverfield," as mentioned in the same post. Also, we can start calling them "Cloverfield Monsters" with the 's' since there seems to be more than one.

No doubt copies of the trailer will bombard YouTube and the other online video hosts over the next few days. And no doubt they will be pulled very fast by Paramount Studios legal team. There's really no sense posting a video that won't be up for more than an hour, but I'll keep trying.

For now the only copy I have is a crappy cell-phone version that really is not worth watching. There are too many cuts and clips in the trailer that you have to see a high-quality version to take it all in. If you didn't know what was going on than you wouldn't get much from it.

I'd post that one but I'm on Paramount's shit-list and they told me not to post anymore 'unauthorized' pictures/videos on the movie.

The trailer looks great and will no doubt bring back the buzz to Cloverfield. A nice shot of the Statue of Liberty minus the head is near the end before the title of the movie, "Cloverfield," comes on. The characters of the movie keep their cameras rolling to make sure their message will be heard.

For a detailed description of the trailer (no video yet, sorry) check out: THE CLOVERFIELD TRAILER - SEEN! >
11/12/07

1-18-08 Competition

January is a very slow time for the cinema. That's why a lot of skeptics are eying Cloverfield to bust out and do big numbers for one of the worst movie months.

Studios must have their Oscar contending flicks in by the end of December, at least in limited release. Also, January is the slowest spending month for consumers.

After the holidays and the start of the tax season, can you really blame them?

If Cloverfield/1-18-08 is good enough to live up to the hype it will have a great chance to make some big numbers. For the most part, there is very little competition in the theaters to detract from Cloverfield/1-18-08.

Other movies that open the same week as Cloverfield/1-18-08 are:

Fanboys

"Star Wars" fans travel to Skywalker Ranch to steal an early copy of "Episode I: The Phantom Menace" for their dying friend. Stars Dan Fogler, Jay Baruchel, Kristen Bell, and with cameos by Seth Rogan and William Shatner.

Mixed early reviews and a changing opening date have already given this movie a black eye. It very well could be moved up to the week before to open. However, it is targeting a similar 'geek' crowd as Cloverfield.

Fanboys Trailer



Mad Money

Within the confines of the Federal Reserve, three female janitors conspire to steal a fortune in money that is about to be destroyed. Stars Diane Keaton, Queen Latifah, and Katie Holmes.

A chick-flick that should do no harm to Cloverfield's crowd.

Mad Money Trailer



City of Men [limited]

The official U.S. release is 1-18-08 for City of Men. It's a Brazilian flick that has been released in its homeland already. I'm not sure how foreign films work into the whole Oscar race, but it used to be that all movies had to show by the end of the year in at least one U.S. city. So, this one might get moved around to an earlier showing since it's already made and released elsewhere if that will be a factor.


City of Men Trailer


Also of note, Rambo opens up a week later in the final installment of the Sylvester Stallone action series.
Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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