Marcus Theaters Won't Show Cloverfield
The seventh-largest theater circuit in the country, Marcus Theaters, owns or operates 594 screens at 49 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota and Iowa. They have not been able to come to terms with Paramount Studios, the distributor of Cloverfield. As a result they will not show the movie at their establishments.This follows a similar decision to not screen the Tim Burton musical Sweeney Todd for the same reasons. So if you live in that area you'll want to plan ahead and find another theater chain to watch Cloverfield.
New Cloverfield Still Images Released
IESB.net has uploaded new Cloverfield still images as well as the final one sheet Cloverfield poster (above). Some of the pictures were released a few months ( see here and here) back and a couple look like they were lifted from the trailer. However for the first time in awhile there are plenty new images to look at and analyze.
- IESB.net: Tons of New Cloverfield Stills >








Hey, that last one looks familiar! Compare it to the 1st image on 1-18-08.com:
Cloverfield Commercial #6 - Who Would You Go Back For?
Cloverfield Commercial #6 - Who Would You Go Back For?
Alternate Reality Games: What Makes or Breaks Them?
One site I used to reference a lot for Cloverfield clues and finds were the forums at unfiction. This group researched clues and analyzed everything under the sun to help make some great discoveries. Now that "Cloverfield" has become more traditional media publicity (TV commercials, radio, magazines) and less viral the forums are less useful to the average bear but are still a great reference to fans wanting to know all about the movie or just get started.
A good news feed like Google can email me updates on "Cloverfield" when they occur which saves me a lot of time searching various sites and forums. However, there's no denying a lot of the early legwork in finding clues and websites for "Cloverfield" was done with sites like the unfiction forums.
What are Alternate Reality Games (ARG):Viral marketing and ARG's can hurt and help movies, like "Cloverfield." Critics complain the viral and ARG information is just publicity marketers use to exploit fans. It's easy to lose interest if the movie becomes complicated. No one wants to have to study the night before to watch a movie.(from unfiction) A cross-media genre of interactive fiction using multiple delivery and communications media, including television, radio, newspapers, Internet, email, SMS, telephone, voicemail, and postal service. Gaming is typically comprised of a secret group of PuppetMasters who author, manipulate, and otherwise control the storyline, related scenarios, and puzzles and a public group of players, the collective detective that attempts to solve the puzzles and thereby win the furtherance of the story.
"Alternate Reality Games (ARGs) have become an incredibly powerful viral marketing and audience engagement tool over the last couple of years. However, the elements of a successful ARG remain a mystery to most people. Some of the most successful ARGs that I have participated in over the past few years were the I love bees campaign for Halo 2, the Iris campaign for Halo 3, the political dystopia campaign, for NIN's Year Zero, and most recently the Harvey Dent political campaign for the upcoming The Dark Knight movie."
The Irresistible Urge to Destroy New York on Screen
Cloverfield MySpace and Facebook
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Cloverfield Trailer
Cloverfield has added a MySpace profile to join in with the Facebook profile that launched the "widget" fiasco. On the MySpace profile, visitors can download desktops and a couple of pics as well as view the trailer and exclusive movie clip that's been making the rounds. Thanks to Trebory6 for sending me the link.
Facebook added the "widget" last week with a contest to see which website could "grab" the code the most. Everything was fine until some "ringers" popped up and worked their way to the top 5 in only a day. A lot of the people in the top 10 are professionals who, in my opinion, should be exempt from the contest since they get freebies, screenings, and other stuff free to promote on their sites. Essentially, their amatuer critics who are bought with swag.
However, there's less than a month 'till Cloverfield opens and there should be tons of viral stuff pop out. I'm excited to see some of the advertisements for the movie as we get closer to the release date of 1-18-08. I have a hunch you'll see some people out and about (New York City watch out!) near the opening night with posters, shirts, and other promo stuff handing them out.
Cloverfield News : Tagruato Website Under Construction
The long Thanksgiving weekend is over and I'm still full of turkey and stuffing. Everything from my template to sitemeter to youtube was down at least part of the weekend which is extremely frustrating.Another site that was down was the Tagruato Corp. website (see: TAGRUATO IS DESTROYING OUR OCEANS) which was "Hacked" and an image with the caption "Tagruato is destroying the world's oceans" was put in place of everything.
Today, the site is still not up but there is what looks like an "Under Construction" symbol present. The previous picture that the "hackers" put up is riddled with clues, according to many fans. There are roman numerals and names hidden in the drawings.
For a more detailed description of those findings check out this post at Cloverfield Clues.
Tagruato Corp Website Updated
http://tagruato.jp/investors.php?story=news_07_11_21
Which leads you here...
http://www.scienceforums.net/forum/showthread.php?p=372553
to see this..
http://i233.photobucket.com/albums/ee91/jawbone00/pic.jpg
Cloverfield Hi-Resolution Trailer Shot By Shot
First off, did they redo the entire scene where Rob enters his Farewell Party?
Sure enough they did.
The opening shot of both trailers shows Rob entering a surprise party. In the latest trailer his hair is sticking up a little and he's got a new, geeky friend.
Most telling are the touch ups done to the Statue of Liberty's head. Note the glossy look in the new trailer with the added claw marks. Also, a muted green look is added to the trailer instead of the original , reddish street light look
Rob introduces himself. The image is blurred and some digital code-looking jargon covers the screen.
Destruction of the city.
Jets fly from explosion in city.
Cell phones still work. Rob reaches Beth.
FDNY Paramedics crew helps victims.
Escape from New York. People flee across Brooklyn Bridge.
Military hospital with victims.
Flee the city. Someone shouts out to head away from the center of the city.
Inside store, surrender/arrest?
MP/soldier with blurred face. Rob to left?
Arrested or sick?
Rob helps Marlena through rubble.
Victims aftermath
Rob and Hud in store, hiding and saying "it's alive."
Windows crash
Hazmat camp, Marlena being taken.
More code. Hazmat scrub down?
Evacuating to helicopters
Armed soldiers with Night vision
Cloverfield Monster walks past buildings.
City in ruins
Fleeing medical area after something crashes near ceiling
Escape with soldier
Rob has some gunk on his shirt.
Entering Hazmat/Military tent
Donuts and tanks. Soldiers on the attack.
Running to safety in subway.Hud goes down
Noises heard in subway
Fleeing dark hallway
Soldiers attack
Soldiers attack Cloverfield Monster.
Bridge collapses. Note Time of 9:56. Next night?
Statue of Liberty, sans Head
Handsome cab w/out cabbie. Destruction in background.
What is Cloverfield?
Welcome to 1-18-08 Project Cloverfield Blog.
Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?
However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.
Welcome to Cloverfield
A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .
In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.
The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.Contact Me
Contact me
Get Started with the Cloverfield Viral Marketing
What does viral marketing mean? Click here.
1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.
Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.
Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.
T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.
Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"
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