Cloverfield - The Sunday Times (U.K.) review
Cloverfield crashes into many European theaters this weekend and I was curious on what the critics on the other side of the pond thought of the monster movie. By now the spoilers and pictures of the Cloverfield monster are all over the Internet so the mystery is lessened for anyone who can use a 'Google' search.
Does ‘Cloverfield’ Actually Mean Something?
(via The Vulture) So far, most of Cloverfield's reviews tend to write it off — or praise it — as a simple movie about a giant monster biting a hole through greater Manhattan (and lots of Manhattanites). But could it be something more? Maybe!
The Voice's Nathan Lee reads deep, positing that Cloverfield is a "death-to-New-York saga" and a comment on the accelerated yuppification of New York following 9/11. The movie, he says, "enacts its deft simulation of that infamous September morning in order to brutalize the society that flourished from its ruin like some tacky, tenacious, condo-dwelling fungus." Times economist Tyler Cowen thinks along similar lines but suggests it's more a slap at the social-networking generation, writing on his personal blog, "[T]his is a movie about how the young'uns have no tools for moral discourse and that all they can do is utter banalities and take endless pictures of each other and record their lives for no apparent purpose. I can't recall any other movie that so completely devastates its intended demographic." (more)
New Cloverfield Clip Online
Did Cloverfield Live Up To The Hype?
My Cloverfield Review
After 6 months of fake websites, unknown titles, and a mysterious monster that may or may not be Godzilla it comes time to actually view Cloverfield. I secured my midnight showing tickets and headed downtown to catch the event. It's hard to imagine any film living up the amount of hype that Cloverfield has received. However, I came out of the theater completely satisfied.
J.J. Abrams (producer), Drew Goddard (writer), and Matt Reeves (director) teamed up to bring the Godzilla saga to the States. "Cloverfield" is a modern-day "Godzilla" built around underlying allegories just as the Japanese classic. The concept of Cloverfield was to modernize the classic monster-destroys-city genera and it succeeds with honors. While Godzilla had nuclear war, we are left to place the Cloverfield Monster into our society. The Monster itself can stand for a wide array of various issues. Or if you want it's just a big-ass monster destroying Manhattan.
Technology is the tool Matt Reeves uses to bring Cloverfield to the modern audiences. The strength of the movie lies in that technology has updated the way people see the world. Reeves brazenly displays that fact for all of us to see and digest in unaltered bits of video. This new attitude toward recording events as they happen takes its style from the 9/11 attacks and more so the homemade footage of war torn Iraq. It's doesn't take much to imagine the more chaotic scenes from the movie being set in Baghdad.
Cloverfield is a smart and savvy update on a tired genera. Director Matt Reeves created an instant pop culture reference point with Cloverfield. The way studios make and market movies now has a new benchmark.
Cloverfield was produced on a tiny budget of $25-30 Million with a cast of unknowns and will easily be the most profitable movie of the year. Hype alone will get its money back in the first week. J.J. Abrams and crew knew their target audience and hit them directly with a bullseye.
The beauty of Cloverfield is it doesn't try to be much more than an account of a tragic event. Central character Rob Hawkins has everything in his life taken away from him. He struggles through a night where he witnesses the death of most of his loved ones and friends. That's more than most people can take.
Rob and the rest of the characters end up leaving a visual record of how they ended their lives. The way people record disastrous events and share them with the world changed the style of film making as well as the storytelling. The social networks and viral videos have created a new generation of filmmakers. People who want to share an experience in an intimate way.
Cloverfield wisely loses the blackboard moments where a military leader or scientist explains the facts that have led up to the event. In typical J.J. Abrams you will probably leave the theater with more questions than you enter with. The back story of the characters is kept rather vague to keep with the moment-in-time style. Instead of long narratives and deep back story you jump right into the fray with the characters as they are at that exact moment.
You learn about them from that instance in time on. With the world crumbling around them, Reeves doesn't spend time flushing out their life history. Instead, you are left to take out of the film only what is viewed on the camera.
The same goes for the Cloverfield Monster. No moment arises when people really know what's going on or where the Monster comes from. Instead, they are simply reacting. The military doesn't know how to stop the Monster and will sacrifice the entire island of Manhattan to stop its carnage. The cast of Cloverfield is not there to stop the Monster by any means. Instead they are racing against the clock to survive. Rob will stop at nothing to find Beth and each character has the choice to turn around at some point but stays with the group.
Cameraman Hud continues to film the night's events because he believes it is a story that needs to be told. When the Statue of Liberty's head rolls to a stop people whip out cameras and cell phones to preserve the moment. We also lose the conveniently ended story where the couple kisses in the sunset. No sunset here, folks. Only the blast of a nuclear bomb and tons of rubble.
The only real storyline setback is the forced love story between Rob and Beth. While I loved the older tape under the tragic events portion, the lack of character development does hinder this type of storyline. The two characters just aren't flushed out enough to really empathize with Rob going into the Gates of Hell to rescue Beth.
There are 3 main drawbacks to consider before viewing Cloverfield. First, the film is shot entirely in the hand-held mode. The film clocks in around 73 minutes (plus another 12 for the end credits) which makes the YouTube-style cinematography bearable. Just be warned if this is not your type of film. There's no way I could have lasted 2+ hours like this! I enjoyed the new take on the monster movie and the style didn't bother me at all.
Second, if you are a true fan of the Clovefield viral world you will be very upset. It plays almost no part in the film. There's no Slusho (other than Jason's shirts), no Tagruato (unless you count a 1/4 second logo on a burning oil tanker, and no Jamie and Teddy. Jamie appears for roughly 1 second passed out drunk on a couch. This is a heavy blow for people who have vested months of questions and research into following the mysteries of Cloverfield.
Finally, the ending is questionable. You either like it or hate it. Because of the nature of the movie, the ending takes an odd turn. Rob and Beth are near ground zero for the end and the camera footage of the attack stops. It cuts to the tape running out as the two are at Coney Island a month before. Then fade to black. That left a lot of people grumbling in the theater after the lights came on. Personally, I like the ending and thought it fit rather nicely into the style of the movie.
A few quick answers for pending questions. Yes, you do see the Cloverfield Monster. There are plenty of shots as it destroys the city as well as a nice, solo shot in the end of its head. Also, there is no soundtrack. Cloverfield tries to cling to a reality-based account of the attack and thus the soundtrack is ditched. It works for this type of movie. However, my favorite part of the movie is in the end credits. Composer Michael Giacchino actually does music for the film. He gets one song in the end credits and makes the most of it. "Roar! (Cloverfield Overture)," has it all! It's what every action, monster, and drama film should have in their credits. Take a few minutes to sample it after the movie ends.
Also, the film also takes place on May 22. No year is mentioned but it is not far off from now. Even though you can still go to the 1-18-08 website and see they still tag their pictures as taking place on 1-18-08 you will have to suspend that fact and go with the new spring timeline. And yes, the door is left wide open for a sequel.
Overall, Cloverfield is a fun and wide ride that will assault your senses. It is fast and furious and redefines the monster movie style. I know most of my visitors who have been with me for awhile are going to see the movie regardless. I truly hope you enjoyed it as much as I did.
I also just want to say thanks for everyone that stopped by this site. I never dreamed of how big this movie or my little blog would get. I would never have guessed of all the big sites who picked up my posts or that I would even be doing interviews for newspapers. It's all humbling and has been a real fun time.
As a token of my appreciation I have a link to a video that will show you a quick 20 second clip of the Large Cloverfield and Small Cloverfield Monsters, should you wish to see what they are before you see the movie.
Enjoy!
Cloverfield Review: Spoilers, Storyline, and Everything Else You Need To Know

The Cloverfield review contains everything you need to know about the movie. Yes, it is full of spoilers so if you want to be surprised on 1-18-08 than resist the urge to click the link below. Mitzy gives a great description of the storyline, the Cloverfield Monster, Slusho, Tagruato, the movie's timeline, and the ending.
Amateur Cloverfield Review from Philadelphia

If you are looking for clues and possible spoilers to the Cloverfield movie be sure to check out the UnFiction forums. They are good at pointing out spoilers so you won't get ruined by mistake. One good thing is that people who have followed Cloverfield and the viral campaign are giving their honest reviews. It's good to see how a non-paid critic views the flick. Here's one from a guy in Philly who just watched the film
- Cloverfield Review from Philadelphia(Spoilers Warning)>
Exclusive Yahoo! Cloverfield Clip - "A Bad Idea"
Yahoo! Movies has posted a new 1:52 long clip from Cloverfield. This great clip features Rob and the crew trying to get to Beth's apartment. The one problem is that the Cloverfield Monster has sorta gone bonkers on the building and it's not looking so stable. There are really no spoilers and no monster sighting. The clip shows us the characters and how much Rob will go through to save Beth. Including jumping off the roof of a skyscraper.
That Way Secret Cloverfield? Seen It, Loved It - E! Online Review
One of the great privileges (and responsibilities) of my job is that I get to sneak some of the most guarded and secretive films weeks before they come out. What can I say, I'm a lucky guy. Usually films are screened for all critics, but not this one. Producer Abrams has guarded this thing like he's a father seeing his virgin daughter off on prom night.
When a film doesn't get screened much, it's usually a bad sign. But this is different. Once you see it, you'll understand all the secrecy. Trust me, you don't want to know too much going into it. The movie is kind of like Blair Witch Project meets I Am Legend. Both were huge box office and critical successes, and I think the same will happen with Cloverfield.
The film was made for only $25 million, but it looks like it cost 10 times that much. How they managed to make New York City look so real I will never understand. It's terrifying and incredibly creative. What also makes the movie special is the fresh group of newcomers who make up the youthful ensemble. They all have the potential to become big stars, should they play their cards right. (source)
New Cloverfield Cast Interviews and Videos

IESB.net has landed some great Cloverfield material. There are interviews and clips with different cast members as well as a few other cool things.
The IESB has got a bunch of goodies for all the CLOVERFIELD fans out there! On set interviews with J.J. Abrams and more plus behind the scenes footage!
(via IESB) "On the eve of his departure for Japan, Rob (Michael Stahl-David) sees his going-away party as an opportunity to confess unresolved feelings and tie up loose ends. His agenda takes an unexpected turn when a jolt shakes the revelers. The crowd quiets down to watch news reports of an earthquake, then rushes to the roof to assess the damage. A fireball explodes on the distant horizon. A power failure follows. Confusion gives way to panic as the partygoers stumble through the blackout and into the streets.
Amid the human screams and one inhuman roar, Rob and his friends must traverse a landscape that has changed, overtaken by something otherworldly, terrifying, monstrous…
Paramount Pictures Presents A Bad Robot Production “Cloverfield” starring Lizzy Caplan, Jessica Lucas, T. J. Miller, Michael Stahl-David, Mike Vogel and Odette Yustman. The film is directed by Matt Reeves and written by Drew Goddard. The producers are J.J. Abrams and Bryan Burk.
Click on the video thumbnails below to watch IESB's on set interviews with cast and crew plus get a look behind the scenes of CLOVERFIELD! And in case you missed any of them, we've got all the tv spots as well to share!
Plus, can't wait to see Cloverfield? Join a bunch of Cloverfield fans and enter to win a seat at the early IESB Flm Geekz screening in the Sacramento/Davis area! Check out the flyer below the clips for info on the Cloverfield PUB NIGHT being held on Wednesday January 16th! Attend for your chance see Cloverfield early on 1-17-08! Click here for more details!"
Bad Cloverfield Review: Viral Marketing Fails?
An early Cloverfield Movie Review exemplifies how a viral marketing campaign can fail. This review by someone who calls themself Comrade Che seems more interested in talking about political views than movies.
Comrade Che also showed up for the film highly unprepared for what was about to happen. Whether this is the fault of the reviewer being unprepared or the viral marketing failing is a new point to consider. How many people will be jumping in line for Cloverfield expecting a mainstream movie?
I don't expect every review to know about the Cloverfield world or even audience members to accept the handheld look of Cloverfield. But this reviewer should at least look at the press release before doing a review.
Other than phoning in this review for Cloverfield, Comrade Che did give the film 10/10."Cinematography is, unfortunately, terrible in this film. Most of it seems to have been shot on hand held video camera or something - the perspective wobbles and shakes around, robbing audiences of the true horrors they experienced in their livingrooms on 9/11."
Cloverfield Will Bomb States NY Post
The movie, produced by fanboy icon J.J. Abrams (creator of “Lost" and “Alias"), has been generating a steady stream of buzz since its no-title trailer debuted last summer. The hype has been driven by an ingenious, relentless viral campaign (see related story), and at this point bloggers and sci-fi fans couldn't be more excited if their girlfriends greeted them at the door in Princess Leia's gold bikini from “Return of the Jedi."
Now, let's just hope “Cloverfield" isn't a horrible disappointment. If even one geek takes his life with his replica phaser, it will be too many.
But how could it possibly disappoint, you ask? Abrams is one of the few guys in Hollywood who can be relied on to consistently produce compelling entertainment.
But the red flags are there. So let's step back from the hype, pour ourselves a frosty glass of Haterade and look at seven reasons to be skeptical about “Cloverfield." As playwright Wilson Mizner said, “I respect faith, but doubt is what gets you an education." (continue article)
Another Cloverfield Review
AICN's Harry Knowles has seen the Cloverfield movie and has been kind enough to post about it. AICN is a legit and very big site so you can take this one to the bank. To sum it up without spoilers, Harry was blown away by the movie and claimed it was "a bold genre-reinvention unlike anything we’ve ever seen before."
He compared it to Saving Private Ryan with Monsters instead of Nazis.
You can catch the full review linked below (spoilers warning) and know that security was tighter than ever for the screening which means you most likely won't be seeing a screen cap of the monster before next Friday.
- Harry knows what CLOVERFIELD is!!! (Full review-Spoilers warning!!) >
What is Cloverfield?
Welcome to 1-18-08 Project Cloverfield Blog.
Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?
However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.
Welcome to Cloverfield
A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .
In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.
The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.Contact Me
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Get Started with the Cloverfield Viral Marketing
What does viral marketing mean? Click here.
1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.
Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.
Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.
T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.
Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"
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