2nd Trailer for The Dark Knight
Here's a much better quality video of the latest Dark Knight trailer we all talked about last week. It sure beats the shaky, handheld cell-phone versions from last week!
Thanks to the resident Dark Knight guru Charlie you can download (or view) the high-def version yourself from the latest WhySoSerious Happy Trails viral site.
Joker's Plan: Viewing The Latest Dark Knight Trailer

Here's what went down in London:
I just got back from the trailer...it was quite crazy...they handed us Joker cards and a raffle ticket.
They then handed a tin to some guy in the crowd and told us all to walk to the Odeon cinema.
We all sat down in anticipation...and they showed us the trailer....and AWESOME AWESOME trailer!!!
At then end of the trailer, they called out a raffle ticket number and some lucky guy got the reel of the actual trailer...lets see if it comes up online. ;-) (source)
Nicely done, Joker. You have successfully gathered your troops. For those of us unlucky enough to decorate ourselves in Joker masks we'll have to wait to see the trailer one of two ways. Either online bootleg or wait until the alleged release of the trailer with the upcoming Speed Racer flick.
Dark Knight Viral Updates: New Posters and Joker Instructions

Charlie, our Dark Knight Viral Guru, has given us a nice, new site featuring 5 new international posters for the upcoming Batman sequel. These are nice Batman posters featuring the characters holding up their symbols. It's in Spanish so to check out what they say in English you can see the /Film update that popped up soon after.
/Film also has up the Joker poster as well as the 'gift' that was received from the Joker featuring a note from the crazy one along with a mask and a Joker card.
The updates for the Joker's website, WhySoSerious, are starting to come in with instructions. Each of the portraits has a timer and city associated with it. London, seen above, is in with instructions on where to meet and what to look for. Be sure to check back later today as most of the cities associated with the portraits have their timers finishing in the next few hours.Dark Knight Viral Campaign Marches On; New Site, New Poster
My official Dark Knight Viral guru Charlie has pinpointed a new Batman poster and link to a new Dark Knight viral site as mentioned on /Film. First off, the new poster features a killer outline of the Batman logo in flames with the tagline "Welcome to a world without rules."
Second, there is a new viral site up at WhySoSerious.com, the site of the Jokers online antics. Or at least his main site. This new page features images of Presidents of the U.S. decked out in Joker makeup. There's a counter at the bottom saying that in "three days' (of this post) something will happen.
Batman Viral: Operation Slipknot Has Begun
Our pal Charlie has been keeping us up to date on the Batman: The Dark Knight viral world. He pointed out that the Gotham Police Dept. is sending him some emails for his involvement. The viral world of the Batman movie is one of the most involved I have ever seen. With the implementation of "Operation Slipknot" today (details below) there have been a couple of more viral sites and even more questions emerging.
I'll try to brush over some of the viral sites for Batman that are active right now. Some of this might be redundant to a few but bear with me as I try to catch up.
Det. Jim Gordon is issuing e-mails to people like Charlie to help get involved to nab some criminals. Their latest effort is "Operation Slipknot." Here is the first message sent in by reader Charlie:
Within the last twenty-four hours, many of your colleagues intercepted packages intended for the 30 fugitives pictured here./Film has broken down the site some more to help us all catch up. When you enter in the information into the "Operation Slipknot" site they claim you'll receive this message:
These informants are now receiving this critical evidence.
MCU is standing by. We need the information in the packages to be uploaded AS SOON AS IT IS RECEIVED. We will process the information and implement our final apprehension/extradition plans by 6:00 pm.
Time is of the essence. Do not let these suspects escape the long arm of Gotham City justice at the last minute. Upload the information immediately.
"Gotham Police Major Crimes Unit, in cooperation with the GPD Internal Affairs Division, needs you to help track down numerous offenders that are fugitives from justice. Interestingly, we’ve tracked all of these individuals to the same last known location: Gotham Intercontinental Hotel. But we don’t know where they’ve gone from there.
Call the hotel and convince the concierge to ship you a certain package that’s been sent there for each fugitive. Use the provided intel and whatever means you can to convince him that you’re the intended recipient, your travel plans have changed, and he needs to send the package to you. Once received, you should have all you need to fill in the blanks as to that fugitive’s location.
We will add details about additional fugitives as they become available. Time is of the essence, as we have only a short time before the trail runs cold. Your cooperation in this operation will go a long way. Good luck." (source)
As you can see there is another link embedded in there for the Gotham Intercontinental Hotel. Once there you can call the phone number (1-866-306-5589) on the bottom of the page and leave a message for the concierge. It's a recording stating they cannot answer your call but if you wait about 20 seconds after that a message system comes up.Film School Rejects claims : "If you click on the “Assignment” button at the top right of the screen (of "Operation Slipknot"), you will see that you need to call the Gotham Intercontinental Hotel Concierge (1-866-306-5589) and convince them to send you a care package that has been left there for each of the listed fugitives. Once you receive that package, it will show you all of the information you need to proceed.
It looks like a lot of roots for "Operation Slipknot" began with the games from ClownTravelAgency.com from earlier this month. To get caught up on the Travel Agency see here for details. It involves some purple bowling balls. But the mastermind behind this game wasn't Heath Ledger's Joker. Nope. It was Commissioner Jim Gordon of the GPDMCU and his clever April's Fool Joke.
Whew! That should get us up to date on the GPDMCU aspect of the viral arm of Batman. Or, does it?
With the "Slipknot" site out today there is reports of a new travel agency called Kinsey Travel Agency. It looks like there's a spot to enter a flight number for more info.The Dark Knight Viral campaign is being spearheaded by 4orty 2wo Entertainment. They're doing a great job of keeping the fans busy while waiting for the movie to appear.
New Dark Knight Viral Message from Gotham Police Department
Some readers have received an email from Gotham Police Lt. Jim Gordon. Here's a copy of the email from Charlie who believes he received it from signing up with the Harvey Dent campaign. Thanks for the copy, Charlie.My friend,The email originates from the the Gotham Police Department Major Crimes Unit (GPDMCU) who are online as well as the Gotham Police Department. It looks like the GPD is still recruiting new cadets if you're interested.Indictments are about to be handed down. If you don't want your name on one, we'll need your full cooperation in an upcoming operation. In case you haven't heard, we are struggling with a bit of corruption in the department. I'm not about to let the Gotham PD collapse in on itself, so we're taking action.
We've identified a group of offenders that need to be apprehended. Problem is, most of these cops are hightailing it out of the city. But a C.I. just like you just gave us some information on their last known whereabouts. Now all we need is to catch them.
This is where you come in. Consider yourself on deck. I'll contact you next week, and let's just say it's in your best interest to play along. County's not a place you want to spend the rest of your life.
Lt. Jim Gordon, MCU
Overall it looks like the viral work for Batman is coming along real nicely. The GPD sites are nice and you can contact the MCU (along with Jim Gordon) at this contact@gpdmcu.com.
If you contact them you should get an auto response:
Thank you for contacting Gotham Police Department’s Major Crimes Unit.
If this is regarding a major crime, we will route your email to the correct individual and follow up the lead.
If this is regarding a minor crime, please contact another unit.
Thank you.
The Gotham Times/ Joker Update

Thanks to Charlie for the tip on the Gotham Times updating. Harvey Dent ran his DA campaign a few weeks back and the Gotham Times reported on it as well as the Joker hijacking the site and giving his version. Turns out Harvey Dent is in need for a new toupee.
The Gotham Times is a 4 page issue but if you click on the "ha" in the "GoTHam" title on top you'll go to the Joker's version called the Ha Ha Times. Each of the 4 pages gets a different perspective edited by the Joker himself.
Taste For The Theatrical Trailer Speculation
The rumored date for a new Dark Knight trailer has come and gone. There was some speculation that the latest trailer for the Batman sequel was going to appear online at a Taste For The Theatrical, a viral website centering around the Joker.
So, when will the trailer come out? Charlie wrote in with his theory:
"The number it gives on the left of the screen is "28". It also says "sunday" on the right. My guess is that the movie trailer will air on the weekend of the 28th of march."It makes sense and sounds good. Thanks, Charlie. A few major movies have followed this style of having the new trailer up on their site after the weekend movie rush. So with the 28th being on a Friday and the viral site saying on Sunday you can take it home it looks like we might see the addition then.
The 28th Friday new releases are the card-counting drama "21", the Simon Pegg (Shaun of the Dead, Star Trek's Scotty) Run, Fat Boy, Run , the Iraq war drama Stop-Loss, and Demi Moore in Flawless. I'll keep an eye out on Sunday to see if anything pops up.
Batman Viral - Harvey Dent Hits The Road
The viral campaign for the upcoming Batman sequel, The Dark Knight, is shifting its focus onto Gotham City politician Harvey Dent. To help clean up the city of crime and corruption, Harvey Dent is campaigning across the country to promote his campaign.
I like the fact that Warner Bros. is keeping the viral aspect of The Dark Knight alive. The untimely death of Heath Ledger, who plays the Joker in the movie, left the producers with a challenge on how to proceed without the Joker. The viral campaign up to this point was mildly involving Harvey Dent. For the most part it was the Joker messing with Dent's campaign or the Gotham Times.Get up close and personal with the campaign to convince Harvey Dent to run for DA!
We’re going across the country to rally support for Dent! So check the map and schedule below to see when the Dentmobile might come to your neighborhood! Meet up with other Dent supporters and and help us campaign in your streets. Join the movement that’s sweeping Gotham! (source)
What is Cloverfield?
Welcome to 1-18-08 Project Cloverfield Blog.
Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?
However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.
Welcome to Cloverfield
A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .
In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.
The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.Contact Me
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Get Started with the Cloverfield Viral Marketing
What does viral marketing mean? Click here.
1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.
Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.
Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.
T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.
Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"
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