5/25/08

Official 'The Dark Knight’ Website Online

5/25/2008 | Posted by Dave and Thomas
The Dark Knight website, a non-viral version, looks to have officially gone online full-time this weekend. We have about 2 months until the Batman/Joker battle hits the big screen. The official Batman website should get your fix of trailers and poster downloads until the next batch of virals go online.
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5/24/08

J.J. Abrams Fringe Trailers

5/24/2008 | Posted by Dave and Thomas
J.J. Abrams has something against planes. In these new trailers for his new show on Fox called "Fringe" we once again see a large jetliner like in "Lost" where mysterious circumstances occur. These new clips of "Fringe" shed some light on the "X-files-ish" new show coming this fall.



Trailer for J.J. Abrams' new show "The Fringe"



Fringe Trailer #2


Also on tap is the new Joss Wheadon (Firefly) Fox show called "Dollhouse." DOLLHOUSE focuses on a secret organization that employs "Actives" -- a group of operatives who have their memories and personalities wiped clean so they can be imprinted with new ones, allowing them to take on various missions for hire.



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5/20/08

Hellboy II's "The Secret Device" ARG

5/20/2008 | Posted by Charles
Charlie here. Seems everything has an ARG nowadays. The upcoming movie Hellboy II: The Golden Army has one called "The Secret Device". This ARG has been going on for a while now, so a lot of you probably already know about it. There is a lot to cover, so I'm going to leave that up to the guy's at http://www.cracktsd.com/ to help you. They have a beginer's guide there to help you. This ARG seems to revolve around finding "codes" for "the secret device".

Good luck with the hunt!
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5/18/08

Hong Kong Dark Knight Poster

5/18/2008 | Posted by Dave and Thomas
dark knight-batman-hong-kong-poster-china
Kung Fu Rodeo has discovered the Hong Kong version of the Dark Knight Poster.
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Cloverfield DVD Sales Numbers

5/18/2008 | Posted by Dave and Thomas
Cloverfield Special Edition DVD Packaging

The Numbers, a sales tracking site, has pegged the Cloverfield DVD with sales of 1.3 Million units since the release on April 22nd. The Will Smith movie I Am Legend leads this years numbers with over 5.4 Million units sold. But to prove their is no accounting for taste Alvin and the Chipmunks is in second place with almost 5 Million units sold.

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5/16/08

J.J. Abrams "Fringe" Video and Photos

5/16/2008 | Posted by Dave and Thomas
J.J. Abrams Fringe joshua jackson L-R: Lance Reddick, John Noble, Blair Brown, Kirk Acevedo, Anna Torv,
Mark Valley, Joshua Jackson and Jasika Nicole in J.J. Abrams "Fringe" (source)

Movieweb.com is on fire with some footage and production stills from the upcoming J.J. Abrams TV show "Fringe." The show, due to air this fall on Fox, begins when an unlikely trio uncovers a deadly mystery that involves a series of unbelievable events, they discover it may be part of a larger, more disturbing pattern that blurs the line between science fiction and technology on the FRINGE.



Fringe Preview Clip



Fringe Preview Clip #2



J.J. Abrams Fringe joshua jackson L-R: Joshua Jackson, Anna Torv and John Noble in J.J. Abrams "Fringe"

J.J. Abrams Fringe joshua jackson Joshua Jackson and Anna Torv in J.J. Abrams "Fringe"

J.J. Abrams Fringe joshua jackson Joshua Jackson in J.J. Abrams "Fringe"

J.J. Abrams Fringe joshua jackson Mark Valley and Anna Torv in "Fringe"

J.J. Abrams Fringe joshua jackson John Noble and Joshua Jackson in J.J. Abrams "Fringe"
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New Dark Knight Poster

5/16/2008 | Posted by Charles

Charlie here. I was browsing around slashfilm.com when I found the above poster for The Dark Knight. I agree with /film when they say that it fits nicely with the "Welcome to a world without rules" posters. Enjoy!

Also, the 3rd TV spot has arrived.


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5/15/08

Cloverfield Viral Success: Clearspring Technologies enters 'Web widgets' partnership with 360i

5/15/2008 | Posted by Dave and Thomas
Fans of the Cloverfield viral marketing will remember the video "widget" contest that appeared a month before the movie released on 1-18-08. The widget showed a few minutes of the movie and there was a contest to see who distribute the code of the widget the most. The winners got Cloverfield prize packs like this.

The success of the Cloverfield widget is great news for future virals and the companies behind the technology (currently seen with the Hancock widget) is Clearspring Technology who just entered a nice partnership with 360i to enhance the widgets even more.



Last year, Paramount Pictures gave Clearspring a chance to test the studio's media marketing tactics using video widgets. The test proved successful: With "Cloverfield" previews shared across thousands of virtual theater sites, the movie opened at No. 1. Clearspring also produced a daily fortune cookie widget for DreamWorks' upcoming "Kung Fu Panda."



Kung Fu Panda widget
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Cloverfield Australia

5/15/2008 | Posted by Charles
Charlie here again. While surfing around I heard that in honor of Cloverfield's May 22nd release in Australia, some new videos to promote it were released. Well, I was pointed to IGN's website, where I found these:
http://media.dvd.ign.com/articles/873/873598/vids_1.html
Basically, they are videos of Cloverfield attacking Sydney, with several "buy the cloverfield DVD" subliminal messages. You can watch and download all six videos from the IGN website. Enjoy!
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Heath Ledger action figures are flying off shelves

5/15/2008 | Posted by Charles
Photo from New York Post


Hey ya'll, Charlie here. See that action figure above? That action figure is Mattel's Joker action figure from The Dark Knight. I would highly suggest you get one, but good luck finding one first. Why? Because rumor has it that Mattel will reissue a redesigned action figure. Again, why? Directly from Wired's Blog:


Ledger's death -- and his remarkably creepy look and performance -- is causing trouble for toy licensee Mattel. Depending on what report you read, The Joker action figure for the Dark Knight is either too scary for kids or too close to Ledger's real likeness to be respectful to his memory.


This has made the action figure a collector's item. It has been flying off shelves like someone is giving away free money. According to another source, the action figure sold out at the Toys R' Us in Times Square in minutes! It has been selling for over $50 on ebay.


Just another interesting tidbit from the Dark Knight world.
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Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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