1/17/08

The Secrets of "Cloverfield"

1/17/2008 | Posted by Dave and Thomas
Lizzy Caplan stars in Cloverfield and sits down and talks about the secrets of Cloverfield. Okay, slightly misleading title. "Cloverfield" star, Lizzy Caplan, tells us what she hasn't been allowed to talk about and what she's had to do to keep the "Cloverfield" secrets.

This is the first confirmation that I've seen where Cloverfield was NOT going to be the name of the flick and was always just a code name for shooting. Bad Robot will tell you they wanted it all along but I have argued that they stuck with it because of various reasons. Mainly that they tried a few out to get reactions like "monstrous" that received so much backlash. By the time they had to pick a title they were left with few options.

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"Cloverfield" Technology and Decapitated the Statue of Liberty

1/17/2008 | Posted by Dave and Thomas
"Cloverfield" star, Lizzy Caplan, tells us what she'd do if the Statue of Liberty's head landed at her feet and what she thinks about the way the movie's used every day technology to tell the story.

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"Cloverfield's" Fake MySpace Pages

1/17/2008 | Posted by Dave and Thomas
Actress Lizzy Caplan talks about the fake MySpace pages for the Cloverfield cast members.

"Cloverfield's" Fake MySpace Pages
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Bad Robot Messes With Heads of Viral Fans Of Cloverfield -

1/17/2008 | Posted by Dave and Thomas
Fans of the viral world of Cloverfield will be slightly upset when they find out their world of Slusho and Tagruato are allegedly not in the movie. Was there ever going to be a Slusho tie-in?

Actress Lizzy Caplan gives her take on how the guys at Bad Robot are just messin with our heads!

"Cloverfield's" Lizzy Caplan & Slusho
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Site Problems- Blogger's Being Difficult

1/17/2008 | Posted by Dave and Thomas
Blogger! What the hell?

Excuse this basic layout. Blogger is being a pain today. A lot of websites are down including all mine.

I use a custom template and it looks like that might be the cause. A lot of people with custom templates have their sites down.
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J.J. Abrams Has A "Mystery in a Box"

1/17/2008 | Posted by Dave and Thomas
Cloverfield producer J.J. Abrams is good at keeping secrets. In fact he has kept one boxed up for 15 years.

"Abrams started his talk by showing a wrapped box he's owned for decades. It's a "mystery package" he bought from Lou Tannen's Magic store in New York. It has a big question mark on it. He's never opened the box and never will open it because he says the mystery of what's inside the box is more interesting than anything that might be in the box. "It represents infinite possibility; it represents hope; it represents potential... mystery is the catalyst for imagination... maybe there are times where mystery is more important than knowledge."

J.J. Abrams traces his love of the unseen mystery -- the heart of Alias, Lost, and the upcoming Cloverfield -- back to its own magical beginnings, which may or may not include an early obsession with magic, the love of a supportive grandfather, or his own unopened Mystery Box" (source)
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Video of Cloverfield Monster Online?

1/17/2008 | Posted by Dave and Thomas
The Unfiction forums are the key source for most people's Cloverfield news. Now I'm not say anything specific, but there's a good chance it is full today of bootleg videos and images of the Cloverfield movie. It would be the first place to upload these items.

Should you be so inclined you may be able to head over and check them out. You might even catch a short video of the Cloverfield Monster along with images of the movie in their forum if they existed. It also might also totally ruin the movie for you so don't go snooping if you don't want to get spoiled. (hat tip to Brian)

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Odd Cloverfield Tie-in: Perez Hilton

1/17/2008 | Posted by Dave and Thomas
perez hilton cloverfieldPerez Hilton, the celebrity news blog, received a "Cloverfield" makeup today. The movie took over the layout of one of the biggest blogs on the Internet with a Cloverfield header, advertisements, and color change.

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Cloverfield Premier Photos With Cast ,Crew, and the Headless Statue of Liberty

1/17/2008 | Posted by Dave and Thomas
Headless Statue of Liberty at the Cloverfield Movie Premier

IESB.net has landed a ton of Cloverfield premier pics. You'll see the cast and crew of Cloverfield along with some out of place celebrities looking for attention. I'm not sure what Ashlee Simpson and that Malcom in the Middle kid are doing there but if you told me that the Cloverfield Monster ate Ashlee Simpson I'd be very, very happy!

Unfortunately, they don't label their pictures so some of the people are a mystery to me. Along with the Cloverfield cast you'll notice another cast of J.J. Abrams newest movie. The new cast of the Star Trek flick is on hand. And yes, Greg Grunberg is among the list of stars that showed up. No one's mentioned yet if they've seen him in the Cloverfield movie during the screenings. You'll also see some cast members of NBC's Heroes including Zachary Quinto who will play Spock in the Star Trek movie. You'll notice a couple stars from "Lost" there as well.

The highlight of the photo album has to be the headless Statue of Liberty replica complete with claw marks on the backside. (see photo album)

cloverfield movie premier cloverfield movie premier

cloverfield movie premier cloverfield movie premier

cloverfield movie premier cloverfield movie premier


Writer Drew Goddard in purple







Director Matt Reeves on right
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TIME Interviews J.J. Abrams

1/17/2008 | Posted by Dave and Thomas
J.J. Abrams produced Cloverfield, a monster movie for the YouTube era, opening Jan. 18.

TIME's Hollywood correspondent, Rebecca Winters Keegan, sat down with him on the set of the new Star Trek movie he's directing, where Abrams talked about sci-fi as catharsis, the age of self-documentation and why we're so obsessed with the end of the world.
TIME: What's behind the enduring popularity of apocalyptic tales?

ABRAMS: Stories in which the destruction of society occurs are explorations of social fears and issues that filmmakers, novelists, playwrights, painters have been examining for a long time.

Did you cast lesser-known actors in order for the story to be more relatable?

They're for the most part more attractive people than you might find in your average home videotape, but we wanted to show you actors you wouldn't remember from another movie or TV show, like this was found material.

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Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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