3/31/08

New "Lost" Returns April 24th

3/31/2008 | Posted by Dave and Thomas


The writer's strike has thrown off the season of Lost with the last new episode in awhile aired 2 Thursdays ago. Thankfully the cast and crew were quick to jump back into action and filming began only days after the strike was settled. New episodes will start up again April 24th which should give us enough to wrap up this season's storyline.
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Pegg: 'Star Trek fans needn't worry'

3/31/2008 | Posted by Dave and Thomas
simon peggSimon Pegg has reassured 'Star Trek' fans by declaring the USS Enterprise is in good hands under the leadership of director JJ Abrams.

The 'Shaun of The Dead' star has signed on to play Scotty in the much-anticipated 'Star Trek' prequel and insists he wouldn't be in the film if he thought Trekkers would be upset by it.

He says: "Star Trek is very precious to a lot of people and they want it to be right. As a Star Trek fan, I would want the film to be made by a Star Trek fan if I wasn't in the film and it is being made by a fan. (...more)
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Jewel Staite Says More Firefly Coming

3/31/2008 | Posted by Dave and Thomas

Jewel Staite Says More Firefly Coming

Jewel Staite attended the Supanova Expo in Melbourne, Australia this weekend and over the two days graciously answered a lot of questions from fans of Firefly and Stargate Atlantis. During the first session Jewel was asked what she thought the storyline of Serenity would go. Jewel replied, “I always wanted Kaylee to become a mother” and added “hopefully there’ll be a Serenity 2″.

In the Q&A session the following day, a fan asked if there was any reason to still hope for another movie, Jewel’s response was “Absolutely!”. (...more)
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3/25/08

Cloverfield Special Edition DVD Packaging

3/25/2008 | Posted by Dave and Thomas
Cloverfield Special Edition DVD Packaging Cloverfield Special Edition DVD Packaging

IGN is announcing that the mysterious Cloverfield DVD package that popped up a few weeks back will be for a special edition DVD set of the movie. Cloverfield is due out Aprill 22nd and the standard DVD artwork will look like this and the fate of the Blu-Ray/High-def version is still in limbo.

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3/21/08

Cloverfield DVD Artwork

3/21/2008 | Posted by Dave and Thomas
Here's some more images, including the back artwork, of the upcoming DVD release for Cloverfield scheduled for release on April 22.
Cloverfield DVD Artwork

Cloverfield DVD Artwork

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Star Trek Working Title CORPORATE HEADQUARTERS; First Images Leaked

3/21/2008 | Posted by Dave and Thomas
Star Trek Cadets


Quint from AICN has landed some sneaky pictures of what looks like the set of the upcoming Star Trek movie directed by J.J. Abrams. The working title of this particular movie is called "Corporate Headquarters" but as we all know by now Abrams loves to mix up the code names of his movies to film in secrecy.

You can clearly see the giant blue-screen in the background and a spacecraft parked in the shade. Also, the uniforms look spot on when compared to these early leaked images of Star Fleet extras.

With a little help from Cinema Blend I see that back in November there were casting calls for extras for a project called "Corporate Headquarters" which called for “Vulcan type eyebrows” and cadets and military types.

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3/20/08

Taste For The Theatrical Trailer Speculation

3/20/2008 | Posted by Dave and Thomas

The rumored date for a new Dark Knight trailer has come and gone. There was some speculation that the latest trailer for the Batman sequel was going to appear online at a Taste For The Theatrical, a viral website centering around the Joker.

So, when will the trailer come out? Charlie wrote in with his theory:
"The number it gives on the left of the screen is "28". It also says "sunday" on the right. My guess is that the movie trailer will air on the weekend of the 28th of march."
It makes sense and sounds good. Thanks, Charlie. A few major movies have followed this style of having the new trailer up on their site after the weekend movie rush. So with the 28th being on a Friday and the viral site saying on Sunday you can take it home it looks like we might see the addition then.

The 28th Friday new releases are the card-counting drama "21", the Simon Pegg (Shaun of the Dead, Star Trek's Scotty) Run, Fat Boy, Run , the Iraq war drama Stop-Loss, and Demi Moore in Flawless. I'll keep an eye out on Sunday to see if anything pops up.


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3/17/08

Case 1017 - Cloverfield Knockoff?

3/17/2008 | Posted by Dave and Thomas

Case 1017 - Please help identify this

A small video is circulating around YouTube that looks a little familiar. Known as Case 1017 this video is being promoted as a viral incident by a "youtuber" named Eric Brody. It has all the feel of a viral promotion and is a hand-held (POV) camera clip of people gathering on the streets of a city. A CDC van sits outside and a gunshot is heard from a window in one of the apartments.

Eric Brody states on the YouTube page:
i got fired from my job yesterday b/c of this f*cking youtube video blog i started last week. i found this tape in one of the boxes i took home with me. it's dated 3/11/08 which means it just happened 4 days ago.

where the hell is this, and what the hell is going on?


FirstShowing.net seems to believe that its the viral work of an upcoming film called Quarantine which is the American remake of [Rec], a 2007 Spanish film (trailer below) with a strong following. If this is the case, which seems plausible since Jaume Balagueró (who wrote and directed [Rec]) is credited with the screenplay, than the movie deals with an infection that shuts down part of the city. After all the chaos the videos are found. It sounds a little like I Am Legend meets Cloverfield.


[Rec] Trailer

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Cloverfield Hits The DVD Shelves on April 22nd.

3/17/2008 | Posted by Dave and Thomas

Movieweb.com has broken the news that the Cloverfield DVD hits shelves on April 22nd. Here are some of the extra features listed by Movieweb that will appear on the discs:


Special Features
- Commentary: Commentary by Director Matt Reeves
- Featurette: The Making of Cloverfield
- Featurette: Cloverfield Visual Effects
- Featurette: I Saw It! It's Alive! It's Huge
- Featurette: Clover Fun
- Additional Scenes: Congrats Rob
- Additional Scenes: When You're in Japan
- Additional Scenes: I Call That a Date
- Additional Scenes: It's Going to Hurt
- Additional Scenes: Alt Ending #1
- Additional Scenes: Alt Ending #2
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3/14/08

Batman Viral - Harvey Dent Hits The Road

3/14/2008 | Posted by Dave and Thomas
Elect Harvey Dent

The viral campaign for the upcoming Batman sequel, The Dark Knight, is shifting its focus onto Gotham City politician Harvey Dent. To help clean up the city of crime and corruption, Harvey Dent is campaigning across the country to promote his campaign.
Get up close and personal with the campaign to convince Harvey Dent to run for DA!

We’re going across the country to rally support for Dent! So check the map and schedule below to see when the Dentmobile might come to your neighborhood! Meet up with other Dent supporters and and help us campaign in your streets. Join the movement that’s sweeping Gotham! (source)
I like the fact that Warner Bros. is keeping the viral aspect of The Dark Knight alive. The untimely death of Heath Ledger, who plays the Joker in the movie, left the producers with a challenge on how to proceed without the Joker. The viral campaign up to this point was mildly involving Harvey Dent. For the most part it was the Joker messing with Dent's campaign or the Gotham Times.
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Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Dave and Thomas

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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