Slusho Shirts, Hats, and Hoodie

slusho shirtCheck out the official Slusho Store for some Christmas gifts for the Cloverfield fan. You can grab Slusho shirts in light or dark for $18.00. The Slusho hats run $22 and the Slusho hoodie runs $28.00.

There's a $10 Off coupon for a hat and shirt if you use the code HAPPYCOMBO at the checkout.

slusho shirt
slusho shirt
slusho shirt
slusho shirt

I bet if you order now you'll get the shirts by 1-18-08!

Cloverfield Movie Plot Summerized

cloverfieldThe (new) official site for the Cloverfield Movie has updated their menu to include a plot summary.

While this Cloverfield Movie summary does not really offer new information, it does pin down some clues that had us all wondering. The Cloverfield Monster is officially pegged as being the size of a skyscraper and the video style of the Cloverfield Teaser Trailer looks to be in utilized for the picture.
"Five young New Yorkers throw their friend a going-away party the night that a monster the size of a skyscraper descends upon the city.

Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives."

‘Cloverfield’ fans are Paramount’s slave-labor marketing bitches

Via Flickfilosopher, a critics take on the Cloverfield marketing.

Cloverfield is back. Remember the trailer for an unnamed movie everyone was so excited about a few months back, the one before Transformers about a mysterious monster attacking New York and knocking the head off the Statue of Liberty? There’s a second trailer now: it debuted before Beowulf over the Thanksgiving weekend and immediately afterward started showing up on YouTube in an impossible-to-watch cell-phone-cam version.

I watched it anyway, and found myself getting a little cheesed off. Not about the movie itself, but about how Paramount is marketing this. I can’t go into a press screening without having my bag rifled and my body wanded in search of cameras and other recording devices -- when I upgraded my cell phone recently, I made a point of getting one without a camera in it so I wouldn’t have to check it with the minimum-wage “security” guards who regularly harass we critics and our guests at screenings. It’s not like those pristine DVDs and downloads of new movies are coming from critics sneaking their cameraphones into press screenings, but we get subjected to this anyway.

But Cloverfield makes it clear, I think, that Paramount wanted geeks to camcord that new trailer, wanted it to end up on YouTube. Perhaps no one in Paramount’s marketing department realized that the first teaser trailer would be such a viral hit on the Web this summer, but they had to know the second one would be. This is the first movie for which “piracy” is a planned part of the marketing.

You can now watch that new trailer (as well as the teaser) in crisp, clear, “official” versions at Apple.com, and it’s even more obvious that it was not primarily intended to be seen in theaters but in a format you can freeze and rewind and rewatch. Lots of intriguing stuff slips by a mere frames. And, of course, you don’t have to bother with analyzing it yourself: All the Cloverfield nerds have done it for you. At CloverfieldNews.com, there’s an ongoing discussion about what each and every shadowy image and garbled sound might be. The sprawling Cloverfield fan community has even ferreted out a connection between the movie and Heroes.

Some folks, like my fellow Film.com contributor Eric D. Snider, are tired of all the coyness on the part of Cloverfield producer JJ Abrams and all the literal gameplaying required to figure out what the damn movie is about. I figure the gameplaying isn’t meant for us grownups but for kids with tons of time on their hands. Who else could be able to post something like this: “For the last few weeks, we have been devoting all of our time to the myspace accounts of the characters.” Seriously? All your time? To a movie that hasn’t even opened yet, and might turn out to suck. (That site, Cloverfield Project, hasn’t been updated since August, so perhaps someone got a life.)

I wonder if all these folks realize that they’ve become unpaid marketing managers for a multibillion-dollar corporation. (source)

Cloverfield Makes Yahoo! Front Page

After being immersed in the 1-18-08/Cloverfield situation for months, it's nice to see the Cloverfield viral aspect take off. Up to now with the release of the 2nd trailer it has been rather mundane, with a few uninteresting MySpace pages and "Jamie Loves Teddy" page that may not even be related.

On the front page of Yahoo! this morning there is a feature post on the Cloverfield Movie. A small section is dedicated to the teaser and full length trailer. Also a very sparse picture section with only the poster and one picture when I checked it.

jj abrams cloverfield monster movie 1-18-08
The bulk of the Yahoo! spread is centered around the Internet buzz. Yahoo! runs their buzz section based on Internet searches, kinda like Google Trends. Only Yahoo! breaks it down more like a blog post. They break down the keywords, like 1-18-08 and Cloverfield Clues along with Cthulhu to show you what people are looking for.

cloverfield-posterofficial Cloverfield poster

The Tagruato website has been a nice addition but it didn't get going until last week when it was "Hacked," fixed, and then updated. New pictures, about 15-20, have flooded the Internet along with the teaser and full length trailers.

A new official website for the movie, Cloverfieldmovie.com, was rolled out and a small bit of advertising appeared. A brand new poster featuring the "Cloverfield" title was also released. Even the hit TV show Heroes featured characters drinking the viral Slusho.

Cloverfield Trailer

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08 jj abrams cloverfield monster movie 1-18-08

jj abrams cloverfield monster movie 1-18-08

Cloverfield News : Tagruato Website Under Construction

The long Thanksgiving weekend is over and I'm still full of turkey and stuffing. Everything from my template to sitemeter to youtube was down at least part of the weekend which is extremely frustrating.

Another site that was down was the Tagruato Corp. website (see: TAGRUATO IS DESTROYING OUR OCEANS) which was "Hacked" and an image with the caption "Tagruato is destroying the world's oceans" was put in place of everything.

Today, the site is still not up but there is what looks like an "Under Construction" symbol present. The previous picture that the "hackers" put up is riddled with clues, according to many fans. There are roman numerals and names hidden in the drawings.

For a more detailed description of those findings check out this post at Cloverfield Clues.

tagruatohacked tagruato website picture


tagruatoThe original template for my site has been fixed and as you can see is up and running. Hopefully, there won't be that problem again.

While I was doing the usual run through of the various Cloverfield related sites I saw that the Tagruato Corp site has been set up to looked "hacked."

It looks like environmental concerns, which have been debated as a possible storyline in various circles, is starting to show up.

The "hacker" claimes Tagruato Corp is destroying the oceans with its drilling and exploitation. An image is set in place of the website which used to have a nice, multi-page site with detailed descriptions of Tagruato and its subsidiaries, which include Slusho.

japanese waveThe image in place shows the chairman with devil horns photoshoped in along with various pictures drawn into the blank areas. The ocean is dirtied up and includes a nice rendention of the famous "Japanese Wave" woodblock print, The Great Wave, by Katsushika Hokusai.

Also drawn in are a crab, jelly fish, really ugly fish, and a octopus. The image is also labeled image #9 which makes me wonder if they have more in line to plug into this "Hacked" theme or not.

New Official Cloverfield Poster

cloverfield-poster/Film got their mitts on the new official Cloverfield Poster. The title has been added to the bottom instead of the top as earlier this summer (See: )

Also noted in the unFiction area, there seems to be a rather obvious lack of Liberty Island with that black shape below the Statue of Liberty. However, that is just the base of the statue blacked out to give that illusion.

Tagruato Corp Website Updated

jawbone at UnFiction has found that the Tagruato Corp. site has updated. Tagruato is the parent company of Slusho and one of the spin offs in the Cloverfield universe. Here's the info on the updated information:
Which leads you here...
to see this..

Slusho Meets Heroes

NBC's hit TV show, Heroes, has more in common with Cloverfield than Greg Grunberg. Director/producer Greg Beeman has posted some relevant pictures in regard to Cloverfield.

I noticed in the comments that blkrose saw these pictures of the Heroes online and that someone else on unFiction found that Beeman staged various cast members of Heroes with Slusho cups on his blog.

Here's how Beeman described the photos:
"Now, the next group of photos falls into the “don’t ask/don’t tell” category. I credit Greg Yaitanes for staging all these pix, under the supervision of Joe Pokaski. Their cultural significance will become clear in the coming months, so… pay attention!"

heroes slusho

Cloverfield Advertisements Begin

Just saw the first Cloverfield this morning on Yahoo! Sports.

Cloverfieldmovie.com Is Up And Running !

Cloverfield now officially has its own website.

With the latest trailer released this week, the J.J. Abrams produced monster flick was officially given its name as "Cloverfield."

With the addition of the Hi-Resolution trailer to the Apple trailer site, the domain name cloverfieldmovie.com went active. Thanks for the Anonymous tip whoever you may be.

For now the cloverfieldmovie.com site only redirects to the Apple trailer site, but we can expect some updates soon.

Cloverfield Hi-Resolution Trailer Shot By Shot

cloverfield movie trailerA quick viewing of the new Hi-Resolution Cloverfield trailer had something strike me as odd. I have yet to check with UnFiction to see what all they dug up, but hopefully some of these can be useful.

First off, did they redo the entire scene where Rob enters his Farewell Party?

Sure enough they did.

cloverfield rob partyThe opening shot of both trailers shows Rob entering a surprise party. In the latest trailer his hair is sticking up a little and he's got a new, geeky friend.

cloverfield monster statue libertyMost telling are the touch ups done to the Statue of Liberty's head. Note the glossy look in the new trailer with the added claw marks. Also, a muted green look is added to the trailer instead of the original , reddish street light look

rob hawkins cloverfield movieRob introduces himself. The image is blurred and some digital code-looking jargon covers the screen.
rob hawkins cloverfield movie

cloverfield movie Destruction of the city.

cloverfield movie Jets fly from explosion in city.

cloverfield movie Cell phones still work. Rob reaches Beth.

cloverfield movie FDNY Paramedics crew helps victims.

cloverfield movie Escape from New York. People flee across Brooklyn Bridge.

cloverfield hazmatMilitary hospital with victims.

cloverfield movie Flee the city. Someone shouts out to head away from the center of the city.

cloverfield movie Inside store, surrender/arrest?

cloverfield movie MP/soldier with blurred face. Rob to left?

cloverfield movie Arrested or sick?

cloverfield movieRob helps Marlena through rubble.

cloverfield movieVictims aftermath

cloverfield movieRob and Hud in store, hiding and saying "it's alive."

cloverfield movieWindows crash

cloverfield movieHazmat camp, Marlena being taken.

cloverfield movieMore code. Hazmat scrub down?

cloverfield movieEvacuating to helicopters

cloverfield movieArmed soldiers with Night vision

cloverfield movieCloverfield Monster walks past buildings.

cloverfield movieCity in ruins

cloverfield movieFleeing medical area after something crashes near ceiling

cloverfield movieEscape with soldier

cloverfield movieRob has some gunk on his shirt.

cloverfield movieEntering Hazmat/Military tent

cloverfield movieDonuts and tanks. Soldiers on the attack.

cloverfield movieRunning to safety in subway.

Cloverfield Trailer Movie Hud
Hud goes down

cloverfield movieNoises heard in subway

cloverfield movieFleeing dark hallway

cloverfield movieSoldiers attack

cloverfield movieSoldiers attack Cloverfield Monster.

cloverfield movieBridge collapses. Note Time of 9:56. Next night?

cloverfield movieStatue of Liberty, sans Head

cloverfield movieHandsome cab w/out cabbie. Destruction in background.

cloverfield movie
Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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