Laugh 'Till It Hurts At The Why So Serious Website

Charlie here. I was directed via a post on slashfilm.com to http://www.whysoserious.com/laughtilithurts/static.htm (can't find the post at the moment. you can probably find it later). It's a short video from what looks like a security camera.

Also from slashfilm.com, it appears that The Dark Knight has sold eight times the ammount of presale tickets from three weeks prior to the film than Spider-Man 3. Spider-Man 3 is the #10 film on movietickets.com's list of top preforming films of all time.

That's all for now. Only 3 weeks until The Dark Knight's release. I wish I could make it to the midnight showing, but it's already sold out.

New Two Face Clip At The "Why So Serious" Site

Charlie here. News for The Dark Knight has been slow recently. I missed posting the info on the Harvey Dent Election because I left town right after I got the email from the Harvey Dent campaign website. (For those of you who missed it, Harvey Dent won the election for District Attorney.) Well, it seems that there is a new video clip up at http://www.whysoserious.com/myhero/, which gives us a new clip of Two Face. While you don't see much of Two Face (just a few seconds of the back of his head), it still gives us something to tide us over until the July release.

THE DARK KNIGHT - IMAX Comcast Exclusive featurette

Director Christopher Nolan & Director Of Photography Wally Pfister share their opinion on why they choose to do 4 action sequences for the upcoming Sequel movie to BATMAN BEGINS . The Dark Knight with the IMAX technology. In this featurette it also includes new scene to The Dark Knight movie .

The Dark Knight starring Christian Bale, Heath Ledger, Aaron Eckhart, Maggie Gyllenhaal, Gary Oldman, Michael Caine and Morgan Freeman, opens in conventional theaters and IMAX on July 18 2008.

The Dark Knight Clown Masks featurette

The Secret Device Standee

Hey ya'll, Charlie here. While waiting at the theatre to see the new Indiana Jones, I saw a standee for The Secret Device ARG. I quickly whipped out my cellphone and grabbed a pic, and here it is:

I had no idea that you could win prizes with this ARG. Well, good luck to all who decide to help find things for this ARG.

Cloverfield, Rambo Top Amazon Blu-ray Bestsellers

After months of speculation the Cloverfield Blu-ray is reading to appear to the public. According to the Amazon list it looks like Cloverfield's Blu-ray version is getting a lot of attention.
For almost an entire week, Lionsgate's Rambo and Paramount's Cloverfield on Blu-ray Disc have been switching between the #1 and #2 spots on Amazon.com's Blu-ray bestsellers list.

Both title are highly desired for exemplary high definition presentations, but they've also been heavily discounted by Amazon.

Cloverfield is selling for $19.95, 50% off its $39.99 list price. For comparison, Paramount's There Will Be Blood on Blu-ray is releasing the same day with the same list price, but is being sold for $27.95.
Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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