Showing posts with label Blair Witch Project. Show all posts
Showing posts with label Blair Witch Project. Show all posts
2/6/08
Cloverfield: The marketing post mortem
2/06/2008 | 
Posted by
Dave and Thomas
(via Orlando Sentinel) Brilliantly executed if, in the end "just a monster movie" and utterly lacking in empathetic characters, Cloverfield is the new paradigm in low-cost filmmaking, a cut-rate Godzilla that still managed to create a HUGE footprint on the multiplex.It opened bigger than any Janaury movie ever, and helped jump-start the box office of 2008 like no monster hit before. "Secrecy" was the early hallmark of the movie, but secrecy with carefully timed "leaks." Interest in it was narrow, but as intense as anything we've seen in recent years; Snakes on a Plane on steroids, Blair Witch revisited.
Reason enough to swap a few emails deconstructing the success with Mike Monello, who, thanks to The Monello_2 Blair Witch Project, pretty much invented this manner of movie marketing. (...continue)
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12/14/07
The Official UK Cloverfield Site Online, Maxim's "Blair Witch 2.0"
12/14/2007 |
Posted by
Dave and Thomas
Cloverfield advertisement in the U.K.I'd like to thank Dan from the U.K. for shooting these images of the Cloverfield advertisements at a nearby college this week. The Cloverfield posters aren't named and only have the "2008" text in the corner.
Hat tip to the boys at unFiction for finding the UK Cloverfield Site. The key to the site going online is that an official release date for the U.K. has been announced at 01/02/08. Before you might freak out and think the Brits will get the movie a few weeks early just remember their dating system is a little different than ours and that's really Feb 1, 2008.
Also of note from unFiction is this article in the upcoming Maxim magazine featuring a blurp about Cloverfield. The article is titled "Blair Witch 2.0" and the post creator was kind enough to type out the article text. (source)
"THE BLAIR WITCH 2.0
Lost mind-tripper J.J. Abrams talks about his big-screen beast.
The best thing about Transformers wasn't Megan Fox's washboard abs, but a preview that screened beforehand. The jumpy camcorder footage of a monster attacking Manhattan was far scarier than the 'bots--even though the monster was never shown. So began one of the sneakiest marketing campaigns since the Blair Witch started rustling around in the woods. (At press time the movie's official title was allegedly Cloverfield.) "The idea is to surprise people," says producer Abrams, no stranger to pulling fast ones over on crowds. "This is a monster movie, but you've definitely never seen it done this way." In other words, the entire movie, like the preview, is shot as if the characters were holding the camera themselves. "The scope is massive, but it's always very human--and more intense and scary because of that perspective." The real question: Can the flick live up to the insane Internet hype? Yes, says Abrams: "The creature is as shocking and unexpected as the preview." -- Robert Levine
EDIT: This is the issue of Maxim with Mischa Barton on the cover. I have a subscription, so I get it early. No idea when it'll be on stands. (probably a week)"
Blair Witch 2.0 - Matt Reeves Interview, It's Not a LION!!
12/14/2007 |
Posted by
Dave and Thomas
Finally! Someone debunks the" Voltron/Lion is the Cloverfield Monster" myth.Cloverfield director Matt Reeves takes on the movie site Shock Till You Drop in their exclusive interview with Reeves. Discussed are the similarities to the Blair Witch Project as well as a nice reference to the great flick "Rashomon."
Reeves talks about why they didn't drop the title during the first trailer:
"The fun thing about doing the teaser trailer was that it was a throwback to a time when we would see a trailer for a film like "Close Encounters of the Third Kind." You were sitting there seeing a trailer for a movie that was completely mysterious. There's so much media saturation now we felt we'd shoot a quick teaser and throw something out there.After the teaser trailer came out a ton of people swore they heard one of the crowd members claim the destruction was from a lion. Immediately Voltron was imagined as the source of the terror by many. Reeves chuckles as how the Internet has taken that part of the trailer out of context and ran the wrong way with it:
Throw it out to the people so they can have a sense of discovery again. Then Paramount said, 'What if we don't even put the title out there so people can speculate?' We wondered if the MPAA would go with it, they didn't even know how to respond at first. They were like, 'That's never happened before.'
"At the last minute, when we were shooting the trailer, we wanted people to know - 'cause we hadn't created the monster yet - that it was a giant monster movie, we wanted a tease of that. I jumped to the microphone and said the line, "I saw it! It's alive! It's huge!" And one of the most amusing things is I had come home and someone on the web had taken that section and started to do an analysis on it and thought I said, "It was a lion." The way I speak was too fast sometimes and they couldn't make it out."
- Entire Matt Reeves Interview: EXCL: Cloverfield Director Speaks! >
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