The Official UK Cloverfield Site Online, Maxim's "Blair Witch 2.0"

12/14/07

The Official UK Cloverfield Site Online, Maxim's "Blair Witch 2.0"

12/14/2007 |

Posted by Dave and Thomas

Cloverfield advertisement in the U.K.

I'd like to thank Dan from the U.K. for shooting these images of the Cloverfield advertisements at a nearby college this week. The Cloverfield posters aren't named and only have the "2008" text in the corner.

Hat tip to the boys at unFiction for finding the UK Cloverfield Site. The key to the site going online is that an official release date for the U.K. has been announced at 01/02/08. Before you might freak out and think the Brits will get the movie a few weeks early just remember their dating system is a little different than ours and that's really Feb 1, 2008.

Cloverfield UK Offiical Movie Site >

Also of note from unFiction is this article in the upcoming Maxim magazine featuring a blurp about Cloverfield. The article is titled "Blair Witch 2.0" and the post creator was kind enough to type out the article text. (source)

"THE BLAIR WITCH 2.0
Lost mind-tripper J.J. Abrams talks about his big-screen beast.

The best thing about Transformers wasn't Megan Fox's washboard abs, but a preview that screened beforehand. The jumpy camcorder footage of a monster attacking Manhattan was far scarier than the 'bots--even though the monster was never shown. So began one of the sneakiest marketing campaigns since the Blair Witch started rustling around in the woods. (At press time the movie's official title was allegedly Cloverfield.) "The idea is to surprise people," says producer Abrams, no stranger to pulling fast ones over on crowds. "This is a monster movie, but you've definitely never seen it done this way." In other words, the entire movie, like the preview, is shot as if the characters were holding the camera themselves. "The scope is massive, but it's always very human--and more intense and scary because of that perspective." The real question: Can the flick live up to the insane Internet hype? Yes, says Abrams: "The creature is as shocking and unexpected as the preview." -- Robert Levine

EDIT: This is the issue of Maxim with Mischa Barton on the cover. I have a subscription, so I get it early. No idea when it'll be on stands. (probably a week)"

Labels: 1-18-08, Blair Witch Project, cloverfield ads, cloverfield clues, cloverfield monster, cloverfield movie, cloverfield poster, cloverfield trailer

4 comments:

Unknown said...: Your issues arrive early? I have a subscription and mine arrives AFTER its on newsstands, especially the October issue (it arrived a week late).; December 14, 2007 at 5:15 PM
Dave and Thomas said...: The guy who creates it got it early. I know someone who gets there's a week or later after the newstands.; December 14, 2007 at 5:31 PM
Anonymous said...: Hey i got that Poster on my wall
but i know some one who works at the local cinema who said they might be getting some new ones with the cloverfield title on them; December 15, 2007 at 5:49 AM
Anonymous said...: It's going to be tough for us Brits having to endure 2 weeks waiting to see this movie after you people from across the pond. Though I guess it makes sense that you should get priority when watching New York being blown up in yet another disaster movie.; December 21, 2007 at 2:16 PM

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

1-18-08 Project Cloverfield - Warning! Spoilers