Showing posts with label cloverfield debate. Show all posts
Showing posts with label cloverfield debate. Show all posts
2/29/08

Cloverfield Blu-Ray DVD

cloverfield blu ray hd dvd
I've been handling a number of e-mails from people about the upcoming DVD release of Cloverfield. Many are worried about the HD-DVD/Blu-Ray version of Cloverfield after insiders outed Paramount Home Entertainment as rushing a sub-par version of the Cloverfield Blu-Ray to the shelves after Toshiba killed the HD-DVD format.

The next-generation of DVD's were in a format war between HD-DVD (by Toshiba) and Blu-Ray (by Sony). Studios began lining up with Blu-Ray which led to all of the major studios backing Blu-Ray except NBC Universal and Paramount.

Toshiba finally pulled the plug on HD-DVD a week or so back after facing the realization that manufacturers, studios, and distributors were not going to support their format. The big names like Warner Bros. went with Blu-Ray as well as Wal-Mart and Netflix which turned the tide toward Sony.

OK. That's the basic backstory. Now all the projects at Paramount that were being developed for HD-DVD will have to switch horses in midstream. The March 4 releases Into the Wild and Things We Lost in the Fire will be Paramount Home Entertainment’s last titles in the HD DVD format, the studio confirmed.

The rest of the movies slated for March and April have had the HD-DVD version pulled and for now only will have the standard DVD released until the studio can get a Blu-Ray version available. As Paramount Home Entertainment scrambles to get caught up with the transition it is starting to look like one of the first victims will be Cloverfield.

A bunch of interactive and viral goodies were slated to appear on the Cloverfield HD-DVD. When the format was killed Paramount was allegedly still committed to the Cloverfield DVD release date (rumored to be April 15th in the U.S., June 8th in U.K. ) with a Blu-Ray version that may not contain most of the HD-DVD features. The programmers need more time to get the Blu-Ray version ready and they fear Paramount Home Entertainment will not give it to them. Here is one of the original e-mails talking about the subject.
"A lot of people worked hard for over a month creating some amazing extra features for the HD release of "Cloverfield." At first it looked like not many consumers would see these features, as the release was planned for HD-DVD like Paramount's other recent titles. But now that Toshiba's HD-DVD format is dead, Paramount is scrambling to release "Cloverfield" on Blu-ray - on the original HD-DVD street date. As a result, the current belief is that there's not enough time to program all the extra features (including lots of new story stuff, along the lines of the viral campaign's backstory) in time for the Blu-ray release, and all this great work will be scrapped. That would suck! So I'm hoping that if you and others help spread the word, maybe the fans could make enough noise to convince Paramount Home Entertainment's marketing division to postpone the Blu-ray release by a few weeks so the disc can include all the extra materials. Demand it!"

Thank you!

-"Anonymous"
So Cloverfield fans should mull this thought over. Would you like to wait a few more weeks for a complete DVD that might satisfy your tastes? I know that Blu-Ray and HD-DVD formats are still a minority in DVD sales as most people still have the standard DVD setup but it is a growing technology and a prime candidate for fans to get more than just the movie.

Fans of the movie should be willing to wait as noted with the David Fincher Zodiac DVD release. The studio originally released just the movie with no extras in July of last year and then some 6 months later gave us the Fincher Directors cut loaded with tons of extras. Hopefully for Cloverfield the programmers would not need 6 more months!
1/31/08

Conan's Cloverfield-style monologue

Conan's monologue dealing with Cloverfield and the shaky camera work. Thanks for the tip, Jess

1/29/08

'Cloverfield' drops 68% at box office

1-18-08 cloverfield viralCloverfield took a huge hit last weekend at the boxoffice. Sadly, one of the worst movies ever made (Meet the Spartans) won Friday and Saturdays ticket sales. Rambo came in second and 27 Dresses in third. Cloverfield was right behind at 4th place. The numbers sound worse than they are. The difference between Rambo and Cloverfield was only $1.2 Million on Saturday. 27 Dresses and Cloverfield were virtually tied through the weekend.

Some doomsayers are saying this is a huge blow because Cloverfield should have won this weekend. However, as word of mouth about Cloverfield's camera work and mysterious storyline surfaced around the country some people stayed away. A few people I talked to were worried about the camera being shaky (they get motion sickness) and after I told them what it was like they decided to wait.

As it stands, the box office gross of Cloverfield is over $64 Million (U.S.) with another $15 Million overseas. Most of Europe actually opens this coming weekend so that number will go up. Technically, the movie made a profit already and no one at Paramount is complaining.

(via Variety) "Paramount's "Cloverfield" may have posted the biggest January opening of all time, but it's turning out to be more of a marketing win than a runaway crowd pleaser at the box office.

Pic plunged 68% in its second weekend at the domestic box office, putting "Cloverfield" in that category of films that rely on a huge opening weekend, akin to a much-hyped pay-per-view event.

But Par spent just $25 million to produce the movie, which has grossed $64.3 million in its first 10 days domestically, according to Rentrak. The film, still very early in its run abroad, has grossed $15 million internationally from only a few territories. Par, which likely spent as much marketing the movie as on the production budget, says the movie will easily be a financial success.
Most in Hollywood weren't surprised by "Cloverfield's" precipitous falloff. The pic, produced by J.J. Abrams and shot to resemble a homevideo, got a "C" cinema score, meaning moviegoers were lukewarm at best about what they saw."
1/25/08

Does ‘Cloverfield’ Actually Mean Something?

Cloverfield destroys New York City

(via The Vulture) So far, most of Cloverfield's reviews tend to write it off — or praise it — as a simple movie about a giant monster biting a hole through greater Manhattan (and lots of Manhattanites). But could it be something more? Maybe!

The Voice's Nathan Lee reads deep, positing that Cloverfield is a "death-to-New-York saga" and a comment on the accelerated yuppification of New York following 9/11. The movie, he says, "enacts its deft simulation of that infamous September morning in order to brutalize the society that flourished from its ruin like some tacky, tenacious, condo-dwelling fungus." Times economist Tyler Cowen thinks along similar lines but suggests it's more a slap at the social-networking generation, writing on his personal blog, "[T]his is a movie about how the young'uns have no tools for moral discourse and that all they can do is utter banalities and take endless pictures of each other and record their lives for no apparent purpose. I can't recall any other movie that so completely devastates its intended demographic." (more)

1/21/08

Matt Reeves: "The Monster Was A Baby,.. Lost and Disoriented", Also Confirms Object Falls From Sky At End

Cloverfield director Matt Reeves talks with Coming Soon about the monsters origins, a possible Cloverfield 2, and that mysterious thing that plopped into the ocean at the end of the movie.

The most compelling part of the interview is how Reeves described the Cloverfield Monster.

CS: What were the specific visual inspirations for YOUR monster?

Reeves: We hired this guy Neville Page to design the monster, and he is a genius. We would go into his office and he would have what I affectionately referred to as his "Wall of Terror". On the wall were all sorts of bits of color, and as you got closer suddenly your interest turned to revulsion because those pictures were like pictures of intestines and eyeballs and pieces of animals. What he was doing was having a biological, evolutionary basis for every aspect of the creature. That was really cool because there are parts of the monster that can do things that we actually didn't have a place for in the movie, that's how thoroughly designed he was.

The key to it is that the monster was a baby. The monster was suffering from separation anxiety and was absolutely disoriented and pissed, "where's mommy?", and terrified. That was the most important aspect of the creature. Not only was he furious and in a rage but he was scared, because to me there's nothing scarier than something huge that's spooked. If you're at the circus and the elephants are going nuts you don't want to be near them. We talked with Neville about the idea of how when a horse gets spooked you see the whites under the bottom of its eye. He fleshed out those sort of details. We talked about wanting the monster to be different in that it was white. All these different aspects which were important to us. It developed in many different ways and it came down to what Neville was doing which was amazing.

It also turns out that Hud wasn't the only person with a camera attatched to his side that fateful night. During the Brooklyn Bridge scene there is a shot of another man with a camera.

CS: Any possibilities for a "Cloverfield" sequel?

Reeves: This was so fun 'cause we'd never done anything like it, and I think we'd want to find a similar challenge, to find a way to have its roots in this but be fresh and new, otherwise you're just repeating yourself. There's a moment on the Brooklyn Bridge, and there was a guy filming something on the side of the bridge, and Hud sees him filming and he turns over and he sees the ship that's been capsized and sees the headless Statue of Liberty, and then he turns back and this guy's briefly filming him. In my mind that was two movies intersecting for a brief moment, and I thought there was something interesting in the idea that this incident happened and there are so many different points of view, and there are several different movies at least happening that evening and we just saw one piece of another. That idea sort of tickled me. We'll have to see if anyone would want a sequel. If the movie does well and we find a compelling reason to do so then it would be fun to do a sequel.

Did you see the thing in the last shot? In the final shot there's a little something, and I don't wanna say what it is. The final shot before the titles. The stuff at Coney Island, there's a little something there and I don't want to give it away 'cause the fun is sort of to find it, but I will say this: there's a funny thing, you look at the shot and until you see it you don't see it and you really don't see it and obviously you don't 'cause none of you have seen it, but once you see it you'll never stop seeing it.

CS: It's the thing dropping in the water, right?

Reeves: Ahh, you saw it.


1/20/08

Asian Man In Alley Translation

cloverfield monster(Spoilers Warning) When Rob, Lily, and Hud are running toward Midtown to get to Beth they encounter various (and wiser!) people running the other way. The Cloverfield Monster is in Midtown and the military is evacuating people. In an alley they run into a foreign dude who looks Asian and he stops to talk to the main 3 characters but only spits out his native language.

I've been hoping that someone could translate that for us in case he's rambling on some coded message or otherwise vital clue. One of the guys at Unfiction has found the translation.
"He was Slavic.

He said "No! No! You are going the wrong way! You can not go the wrong way! There are little big spiders (hard to translate, exactly, but he let him know that there were smaller monsters who were also big, and spider-like)! There is a monster!"

Nothing revealing. Probably just something for everyone to obsess over, or maybe a throwback to the babbling and screaming citizens of Tokyo?" (source)

Cloverfield Ending Video: What Fell From The Sky?

Warning!
Spoilers discussed about the Cloverfield ending below!!




We've talked about the Cloverfield ending and how it looked like something fell from the sky (see: The Cloverfield Ending : Did Something Fall From The Sky?) That being said a clip of the incident has popped up online. It's still real hard to tell from this video. However, with a good eye you may see an object plop down and cause a splash on the horizon of the ocean when Rob films his trip with Beth on the Ferris Wheel.

Awhile back on the viral site for Tagruato there was a post about a missing satellite that fell into the Atlantic. Right now the timeline for the whole viral thing is out of whack. None of them coincide with the timeline for the movie so it's hard to gather what is really happening. See if you can get anything out of the video to help us figure it out.
"At the end of Cloverfield you can see something. Many believe that the origin of the Cloverfield monster is from space, and that might be true considering at the end of the movie something falls from the sky.

I still believe that the Targruto company was responsible b/c of their deep sea drilling, but maybe we'll find that out in the next movie.....i hope. The video isn't all that good and you might have to watch it in full screen, but i've seen the movie 3 times already and something does fall from the sky into the water....it happens on the horizon kinda near the boat."
Thanks for the tip, Brandon.


1/18/08

Cloverfield Monster: It's Still Alive?

Warning!
Contains Spoilers to the Movie!


cloverfield rob hawkins
More debate and mystery surrounds the Cloverfield ending. When you sit through the 12 minute ending credits, which I recommend to witness the killer "(Roar!) Cloverfield Overture", you will find a garbled audio track at the very last part of the credits. It sounds like Rob is still recording on the camera. Here's a clip of the audio track.

It sounds like someone says "Help us..." and a bunch of garbled audio. However, the guys at Unfiction have played the last part of the audio clip backwards to reveal this (click the blue triangle to play)
boomp3.com


At the very end you'll hear: "It's still alive!"

Freaky! The Cloverfield Monster is still alive. So that brings us to the next question. Will there be a Cloverfield sequel? Can we see Cloverfield 2 in the near future?

Another Cloverfield Monster Seen

1-18-08.com has added another picture today. This one features the carcasses of at least one (if not 2) funky creatures that are splattered over a beach. What looks like an armed patrol boat is on the horizon indicating the viscous wounds to the beast were created by them.

Now the question is are these creatures more Cloverfield Monsters or are they just hacked up other sea creatures that were victims of the Cloverfield Monster. Thanks Ferry for the tip!

The Cloverfield Ending : Did Something Fall From The Sky?


Warning!: Contains Spoilers and discussion about the Cloverfield Ending.


The ending of Cloverfield will have people questioning the movie. I've had a couple of people send me questions on one instance in particular. It involves the very end of the movie so please only read further if you want to be spoiled or discuss it.

We have just witnessed the destruction of New York by the Cloverfield Monster and the U.S. Military. The camera that is recording Rob's night comes to an end in rubble and debrie. The tape ends and goes to the footage recorded underneath of when Rob and Beth are at Coney Island.

Here's where something happens that has some people talking. In the distance something big and black falls into the water. I couldn't tell if it fell from the sky or just popped up and went back under. I only caught a glimmer but a few people swore it fell from the sky.

Did Rob catch the first and last sighting of the Cloverfield Monster on tape? Did the Monster come for outer space or was it just there at this time swimming around the sea? If you happen to go see the movie again (or for the first time) pay special attention to this part and see what you think.

Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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