J.J. Abrams Talks Cloverfield with Rolling Stone

The inhouse Batman viral guru, Charlie, was cruising around town in his homemade Batmobile and while at a red light he was flipping through his issue of Rolling Stone and noticed this little blurp about J.J. Abrams.
Charlie and I agree that this may be the first time that anyone from the Cloverfield camp has officially claimed the Cloverfield Monster fate at the end of the movie. Click the above pic to read more.
Cloverfield Ending - Did Something Fall From the Sky?
The best part of grabbing Cloverfield on DVD (besides the Roar! Cloverfield Overture at the end credits) is finally getting my hands on a decent copy of the alleged object falling from the sky right smack at the end. In the Coney Island scene while the camera is pointed out of the Ferris Wheel there was something that fell into the ocean. With the nice DVD quality you can see that indeed there is something that falls from the sky. Read more about the Cloverfield ending here.
Cloverfield Subway Parasites Visual Effects
Cloverfield Subway Parasites Visual Effects
Creating the Cloverfield Monster
Cloverfield (Special Edition) DVD Behind the Scenes - Creating The Monster
Hasbro's Cloverfield Monster Toy

The Hasbro website has updated their Cloverfield Monster toy with new pictures and an audio clip of the Cloverfield Monsters roar (embedded below). For about $100 you'll get:
* 70 points of articulation and incredible life-like detailIf you would like a full look at the Cloverfield Monster toy you can check out this photo gallery to see the monster in action.
* Authentic sound
* 14" tall
* 10 parasites
* Two interchangeable heads
* Statue of Liberty head accessory
* Special collector’s edition packaging
Yahoo! Just The Facts on Cloverfield; Video of Cloverfield Monster
FACT ONE: It Came From Japan Producer J.J. Abrams took his son to a toy store in Japan and saw rows and rows of Godzilla toys. Feeling that the U.S. lacked a giant monster of its own, he decided to a make his own creature feature that would be filmed entirely through the point-of-view of the people on the ground, running for their lives.
FACT TWO: "Felicity" Fans Are in for a Shock Abrams picked his childhood friend Matt Reeves to direct the film. Together, they created Felicity, a show about young New Yorkers looking for love. But while the most exciting moment on that show was the time Keri Russell cut her hair, in this movie the entire city gets hacked to pieces.
FACT THREE: This Poster Doesn't Lie As a kid, Abrams loved Escape From New York. But he felt cheated that the image of the Statue of Liberty's head lying in the street on the movie's poster wasn't actually in the film. Abrams finally got to see it on the big screen in the teaser trailer that appeared before Transformers last summer.
Cloverfield Monster Designer Neville Page
Neville Page has finally allowed io9.com to talk to them about his design for the recent movie monster, "Clover" (as he calls it) from Cloverfield. Right now, Page is working on James Cameron's Avatar, the movie adaptation of Watchmen, and J.J. Abrams' new Star Trek. But with the new Cloverfield Monster toy out, all we wanted to do was talk monster. And we got some good answers. Did you know Clover has more than one way to eat? Find out everything you want to know about the Cloverfield monster in our interview with Page.
What inspired your design? What sources did you draw from?
Well, once we had a direction the inspirations were definitely aquatic. Especially with the head. There is a very complex skeletal structure in there for eating, but you don't see it at all in the movie or toy. Clover also has a complex breathing system and more than one way to eat. But, again, it is hardly obvious in the film nor toy. Honestly, the biggest inspiration is less about one or two other animals, but rather inspired by biological plausibility in general (ignoring the fact that something that big could never live on land). Sometime the cart has to lead the horse and you make it cool first then justify it later, but I always try to give the creatures I design a "good reason" to be. As for the parasite, I knew that I wanted something thin and vertical and light. Kinda like a flea.
The monster looks ungainly and J.J. Abrams has said in the press notes that it's a "baby". Was that also part of the design? For it to look a bit clumsy?
I would have preferred that it be even clumsier. But then it can get comical. Yes, it was the intention that it is a baby and it is not only developing its strength, but also its land legs. The proportions are intended to feel a little like a new born deer or horse. Long, thin and slightly awkward.
Do you think there will be a sequel for sure? We know they've said that they are working on one.
I am only speculating here, but I do think so. There are so many other movies that have sequels that make you wonder why. So, if a motivation to make a movie is based on the box office success, then it seems very probable. I have asked, and I still don't know yet. Regardless, I am designing Clover 2 in my head. (...continue interview)
The Man Behind The Cloverfield Monster. Phil Tippett Talks Shop
The San Francisco Chronicle takes a look at the works of Phil Tippett and his Tippett Studios which includes work on the recent J.J. Abrams monster flick Cloverfield and The Spiderwick Chronicles as well as greats Jurassic Park and the original Star Wars trilogy.
"It's not hard to find Phil Tippett, who is waiting upstairs in the main building of his special-effects studio in Berkeley. Just follow the trail of Tyrannosaurus rex models, which are scattered liberally among the memorabilia from scores of science fiction films he's contributed to since his groundbreaking work on "Star Wars."
"Little boys diverge into two groups: One goes into trucks and the other goes into dinosaurs," he says. "I went into dinosaurs."
Among the special-effects pioneers of his era, many of whom have settled in the Bay Area, Tippett is a bit of a dinosaur himself. The Berkeley native carried the stop-motion animation torch longer than anyone else, and was so despondent when computer graphics took over the industry in the early 1990s, that he became physically ill.
But a decade and a half later, his studio continues to thrive - known for its superior creature effects. Tippett Studio was responsible for the monster in "Cloverfield," and the studio teamed with Industrial Light & Magic to create various beasts for "The Spiderwick Chronicles." Tippett's resume already contained a toy chest's worth of science fiction geek icons, starting with the animated chessboard monsters in "Star Wars" and the stop-motion AT-AT snow walkers in "The Empire Strikes Back."
"Phil's like this big blustery guy - he's grumpy but he's also funny," says Spiderwick animation supervisor Todd Labonte, who has worked at Tippett Studio for almost a decade. "And then you start talking about work, and he has this great understanding of animation and animal behavior." (...continue)
Cloverfield Monster Toy Pictures Released!
About a month ago Hasbro announced that a new toy based on the Cloverfield Monster would be on sale for roughly $100 and it would be released in September (see Own the Cloverfield Monster for $100). However, no pictures were released of the Cloverfield monster or the toy at that time. The press release only described the Cloverfield monster as:
* 70 points of articulation and incredible life-like detailThe Hasbro site has finally loaded up some images of the Cloverfield Monster (order here) finally which marks the first official Cloverfield Monster tie-in. A huge hat tip to Eddy at the Tagruato Blog for keeping an eye out for this and letting me know when they came up.
* Authentic sound
* 14” tall
* 10 parasites
* Two interchangeable heads
* Statue of Liberty head accessory
* Special Cloverfield collector’s edition packaging
These pictures of the Cloverfield Monster showcases how ugly the beast really is. Oddly, the lung sacks that were on the side of the head (seen in the movie quite well) are not visible or are on this model painted gray.
The Cloverfield Monster toy also requires 3 AAA batteries to help fuel the Cloverfield Monster Roar (sample Cloverfield Monster roar here) that is allegedly available on the toy.
Picture of the Cloverfield Monster
Here is an enhanced image of the Cloverfield Monster, aptly nicknamed Mr. Grumpy Pants by some fans. This image is from the latest Cloverfield commercials which shows the Cloverfield Monster in all its glory.
Well, kinda. The clip is only a second or two but other than the end scene at Central Park it's one of the best videos of the Cloverfield Monster.
Spoiler: Monster Shown In New Cloverfield Commercial
As you may guess, spoilers ahead...
'Cloverfield' drops 68% at box office
Some doomsayers are saying this is a huge blow because Cloverfield should have won this weekend. However, as word of mouth about Cloverfield's camera work and mysterious storyline surfaced around the country some people stayed away. A few people I talked to were worried about the camera being shaky (they get motion sickness) and after I told them what it was like they decided to wait.
As it stands, the box office gross of Cloverfield is over $64 Million (U.S.) with another $15 Million overseas. Most of Europe actually opens this coming weekend so that number will go up. Technically, the movie made a profit already and no one at Paramount is complaining.
(via Variety) "Paramount's "Cloverfield" may have posted the biggest January opening of all time, but it's turning out to be more of a marketing win than a runaway crowd pleaser at the box office.
Pic plunged 68% in its second weekend at the domestic box office, putting "Cloverfield" in that category of films that rely on a huge opening weekend, akin to a much-hyped pay-per-view event.
But Par spent just $25 million to produce the movie, which has grossed $64.3 million in its first 10 days domestically, according to Rentrak. The film, still very early in its run abroad, has grossed $15 million internationally from only a few territories. Par, which likely spent as much marketing the movie as on the production budget, says the movie will easily be a financial success.
Most in Hollywood weren't surprised by "Cloverfield's" precipitous falloff. The pic, produced by J.J. Abrams and shot to resemble a homevideo, got a "C" cinema score, meaning moviegoers were lukewarm at best about what they saw."
Does ‘Cloverfield’ Actually Mean Something?
(via The Vulture) So far, most of Cloverfield's reviews tend to write it off — or praise it — as a simple movie about a giant monster biting a hole through greater Manhattan (and lots of Manhattanites). But could it be something more? Maybe!
The Voice's Nathan Lee reads deep, positing that Cloverfield is a "death-to-New-York saga" and a comment on the accelerated yuppification of New York following 9/11. The movie, he says, "enacts its deft simulation of that infamous September morning in order to brutalize the society that flourished from its ruin like some tacky, tenacious, condo-dwelling fungus." Times economist Tyler Cowen thinks along similar lines but suggests it's more a slap at the social-networking generation, writing on his personal blog, "[T]his is a movie about how the young'uns have no tools for moral discourse and that all they can do is utter banalities and take endless pictures of each other and record their lives for no apparent purpose. I can't recall any other movie that so completely devastates its intended demographic." (more)
IGN Cloverfield Video Interviews
Knowing that our video interviews would not be running until after the film had opened and viewers would finally have had a chance to see the movie's super-secret monster, we decided to ask the filmmaker and actors all about the highly anticipated creature. (source)
Cloverfield Monster Versus Vacuum Bomb

Note: If you haven't seen J.J. Abrams' kick-ass monster flick Cloverfield yet, you might want to avoid this spoilery post.
There's some debate as to which type of weapon was used in the ending of Cloverfield. Most now specualate that a non-nuclear weapon was used since the camera survived. While we may have to wait until Cloverfield 2 to find out, Wired.com takes a look at some potential bombs.
"Shells fired by M-1 tanks from the New York National Guard's 42nd Division just bounce off its hide. Same with MLRS and AT-4 rockets, missiles from F/A-18s and Mk 82 bombs dropped by a B-2 bomber. Infantry are like camouflaged candy to the five-legged, 500-foot-tall creature that flattens Manhattan and gobbles hipsters in the new movie Cloverfield. After the everyday weapons fail, in a last-ditch defense the U.S. military apparently deploys one of the most powerful non-nuclear bombs in its inventory: the Massive Ordnance Air-Burst, aka "Mother of All Bombs."
MOAB releases a cloud of combustible gas before igniting, creating a vacuum effect that pulverizes anything nearby and, at a distance, can turn bodies inside out, according to legend." (source)
Own The Cloverfield Monster For $100 !!
Press Release:
Hasbro, Inc. brings to market the figure of one of the most tightly held secrets in recent Hollywood history: the “Cloverfield” Monster. Following the 1-18-08 theatrical release of Paramount Pictures and Bad Robot’s “Cloverfield,” fans will be able to order a highly detailed representation of the beast beginning today exclusively on HasbroToyShop.com.
Standing at an imposing 14 inches tall, the creature that wreaks havoc on New York City in the film is immortalized as a super-articulated figure for fans and collectors alike. As with other beasts in the annals of great movie monsters, the creature in "Cloverfield" captures the imagination and tugs at the fears of thrill seeking moviegoers.
The party may be over when this beast comes to town, but the fright inducing look of the creature lives on from the creepy people-sucking underbelly to the swath of parasites the beast lets loose to hunt citizens of the 'Big Apple.' The figure also comes with two interchangeable heads, each depicting one of the Monster’s moods: calm or agitated. The head of the Statue of Liberty, the iconic image which made the film’s much buzzed about and analyzed trailer so eerie and intriguing, is also included. (source)
Cloverfield Monster Features:
- 70 points of articulation and incredible life-like detail
- Authentic sound
- 14” tall
- 10 parasites
- Two interchangeable heads
- Statue of Liberty head accessory
- Special Cloverfield collector’s edition packaging
In conjunction with the launch of the highly anticipated CLOVERFIELD movie release, Hasbro, in a partnership with Bad Robot and Paramount Pictures, has produced a super-articulated and highly detailed limited collector’s edition Cloverfield Monster.
The Cloverfield monster is available exclusively through HasbroToyShop.com. Reserve your Cloverfield monster today to have the opportunity to receive it when it ships later this year. Limited quantities are available. Order here.
Asian Man In Alley Translation
(Spoilers Warning) When Rob, Lily, and Hud are running toward Midtown to get to Beth they encounter various (and wiser!) people running the other way. The Cloverfield Monster is in Midtown and the military is evacuating people. In an alley they run into a foreign dude who looks Asian and he stops to talk to the main 3 characters but only spits out his native language.I've been hoping that someone could translate that for us in case he's rambling on some coded message or otherwise vital clue. One of the guys at Unfiction has found the translation.
"He was Slavic.
He said "No! No! You are going the wrong way! You can not go the wrong way! There are little big spiders (hard to translate, exactly, but he let him know that there were smaller monsters who were also big, and spider-like)! There is a monster!"
Nothing revealing. Probably just something for everyone to obsess over, or maybe a throwback to the babbling and screaming citizens of Tokyo?" (source)
Exclusive Video Of Cloverfield Monster Destroying City
New video footage of the Cloverfield Monster wrecking havoc in the city. Do you recognize the Japanese guy on the right?
Cloverfield Video: "A Bad Idea"
Cloverfield Monster: It's Still Alive?
Contains Spoilers to the Movie!
More debate and mystery surrounds the Cloverfield ending. When you sit through the 12 minute ending credits, which I recommend to witness the killer "(Roar!) Cloverfield Overture", you will find a garbled audio track at the very last part of the credits. It sounds like Rob is still recording on the camera. Here's a clip of the audio track.
It sounds like someone says "Help us..." and a bunch of garbled audio. However, the guys at Unfiction have played the last part of the audio clip backwards to reveal this (click the blue triangle to play)
At the very end you'll hear: "It's still alive!"
Freaky! The Cloverfield Monster is still alive. So that brings us to the next question. Will there be a Cloverfield sequel? Can we see Cloverfield 2 in the near future?
What is Cloverfield?
Welcome to 1-18-08 Project Cloverfield Blog.
Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?
However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.
Welcome to Cloverfield
A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .
In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.
The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.Contact Me

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Get Started with the Cloverfield Viral Marketing
What does viral marketing mean? Click here.
1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.
Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.
Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.
T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.
Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"
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