Cloverfield Monster Designer Neville Page

cloverfield monster toyCloverfield Monster picture

Neville Page has finally allowed io9.com to talk to them about his design for the recent movie monster, "Clover" (as he calls it) from Cloverfield. Right now, Page is working on James Cameron's Avatar, the movie adaptation of Watchmen, and J.J. Abrams' new Star Trek. But with the new Cloverfield Monster toy out, all we wanted to do was talk monster. And we got some good answers. Did you know Clover has more than one way to eat? Find out everything you want to know about the Cloverfield monster in our interview with Page.
What inspired your design? What sources did you draw from?

Well, once we had a direction the inspirations were definitely aquatic. Especially with the head. There is a very complex skeletal structure in there for eating, but you don't see it at all in the movie or toy. Clover also has a complex breathing system and more than one way to eat. But, again, it is hardly obvious in the film nor toy. Honestly, the biggest inspiration is less about one or two other animals, but rather inspired by biological plausibility in general (ignoring the fact that something that big could never live on land). Sometime the cart has to lead the horse and you make it cool first then justify it later, but I always try to give the creatures I design a "good reason" to be. As for the parasite, I knew that I wanted something thin and vertical and light. Kinda like a flea.

The monster looks ungainly and J.J. Abrams has said in the press notes that it's a "baby". Was that also part of the design? For it to look a bit clumsy?

I would have preferred that it be even clumsier. But then it can get comical. Yes, it was the intention that it is a baby and it is not only developing its strength, but also its land legs. The proportions are intended to feel a little like a new born deer or horse. Long, thin and slightly awkward.

Do you think there will be a sequel for sure? We know they've said that they are working on one.

I am only speculating here, but I do think so. There are so many other movies that have sequels that make you wonder why. So, if a motivation to make a movie is based on the box office success, then it seems very probable. I have asked, and I still don't know yet. Regardless, I am designing Clover 2 in my head. (...continue interview)


Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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