Monstrous News: themonstrousmovie.com Is Registered by Paramount and 'The Parasite' Is Up

The buzz on the new untitled JJ Abrams movie bouncing around the Internet is quite fun. Seems like everyone has a theory based on something they read on a forum somewhere. However, that's most of the excitement when it comes to viral projects like the 'Project Cloverfield.'

So far people have claimed that the 'Cloverfield' project is one or more of the following:

A LOST tie-in, Voltron, Godzilla, a remake of 'The Host', A Leviathan (also a shitty picture staring Peter Weller), Ethan Hass (turns out it's a video game), The Parasite and Slusho (production working titles), Behemoth, Stay-puft marshmallow man, Monstrous, Cthulhu Mythos ( and any Lovecraft related works), and the The Apocalypse.

In the end you're relying on people to spread the word and keep the movement alive. That also means you're relying on those same people to give you true clues, which is usually not the case. Some people just like to join in on the fun and throw out their own ideas while the true sites are mixed in the big web of misinformation.

That's why there are so many people putting up fake information in situations like 'Cloverfield.' It's a big, fun viral project that nobody really knows anything about. The best way to determine if it's fake is whether or not it is giving new information on the project. Fakes will usually take something they know already, like a license plate or fact that the Statue of Liberty lost its head, and use that for a basis of their information.

The source will almost always provide an answer in the form of a new mystery or question. Take this weeks biggest clue in the form of a blurry picture of a poster depicting the headless Statue of Liberty and the movie title, "MONSTROUS." It's been reported that Paramount Pictures bought the website domain name in June.

Although it has every look of being a fake, it does a cool job to get the talk going about the movie. For now, if you type in "The Parasite Movie" into your url you'll be directed to the official trailer for 1-18-08. That's odd because just a week ago the site was an ugly, fan-boy looking site that directed you a forum on lawn games. (see old site here)

If that is the poster for the movie it would be acceptable. If that's the title of the movie, MONSTROUS, then that's debatable. We'll just all have to wait until JJ Abrams talks at Comic-con next week to reveal the true movie title. Waiting sucks...

Update: (THURS) The Parasite Movie redirects again toward another website. The domain owner is just having fun. Shame! Liked that idea...


Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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