7/26/07

Official Name Is: ...

JJ Abrams announced a couple of weeks ago he was heading toward Comic-Con and would hopefully announce the title of the 'Cloverfield' movie at the Paramount Pictures presentation. Well, JJ arrived and talked and the new title of the film is...




...not revealed today.

JJ Abrams released this statement:

“I want a monster movie, I've wanted one for so long. I was in Japan with my son and all he wanted to do is go to toy stores. And we saw all these Godzilla toys, and I thought, we need our own monster, and not King Kong, King Kong's adorable. I wanted something that was just insane and intense. It's almost done shooting and I watch dailies and I'm more excited for them than the trailer, which has had an overwhelming response. We have 6 months before this comes out. We're going to have a whole bunch of things, a whole bunch more." He said a full trailer, more clips, full posters, and much more will be coming out over the next 6 months, including the name, which he will NOT reveal today.

“You think we'd call it Monstrous? No…"



Wow. A shocker. Abrams likes to keep a tight lid on his projects and we have a feeling the poster and title leak this week were good clues that the power of this movie is strong. However, he really backed out of the naming of the title of the movie.
People quickly gave their opinions on the poster and title when it was arrived this week. Most did not like the title and the reaction on the poster seems to be rather positive. Was Abrams scared off of announcing the title by fan reaction?
When the poster surfaced this morning without the title we knew something was going on. Was that a fake title or did the producers take it off? Interesting. The only official word is that the poster is REAL. That's something, ...

3 comments:

said...

Doesn't it seem like something had moved from the Statue of Liberty and into New York City through the water? You can see the path it left in the water. Like a big boat.

OoPersephoneoO said...

Well, id like to put in my two cents. For one, Fiffi is right. There is a trail in the water that seems like soemthing has JUST disturbed the water recently. Second of all. I see that there is still flying debris sustained in mid air stemming from the top of the Statue Of Liberty indicitive that something has JUST blown out from the top of it. If I had to guess, something from underneath lower manhattan came out from under the ground and THEN made its way throught or above the water to the Statue Of Liberty. Remember, in the trailer the explosion happends first, THEN after they are downstairs in the street do you see the head rolling. CLUE!!!

HornInFBb said...

Has no one seen the little Chucky-face in peeking out from behind a building? Look immediately up-right from the white light in the city.

First of all, there's clearly a giant face there. Second, on closer inspection, that white light appears to have too definite a shape to just be some explosion. Plus there's a definite boundary between the white light and the face.

Why has no on seen this?

Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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