Will Cloverfield Be Politically Correct?

A little side note to ponder while we wait on more Cloverfield/1-18-08 movie news to appear.

A few people have commented on forums about one of the Cloverfield characters alleged MySpace profiles when one character in particular, Lily, mentioned attending a speech by Presidential candidate Hillary Clinton and referred to Clinton as our "countries next President." [more]

The addition of political views to a MySpace blog is innocent enough. However, there might be more to this little connection than just a MySpace profile.

Katie McGrath Abrams, a public relations exec and wife of "Cloverfield" producer J.J. Abrams, is part of a group of Hollywood executives which have teamed with a veteran Washington Democratic to create a political production company with an eye toward playing a major role in the 2008 election.

This group is called First Tuesday Media and has kept a low profile since being formed last year. So low of a profile that it was just this week that the organization was announced/discovered after being founded last year as reported by the Washington Post (see: Hollywood Players Form Political Production Company)

First Tuesday's goal is to utilize the creative minds of Hollywood to make various content, including web based and television media, with specific intent to push a political agenda.

With a critical Presidential election gearing up it will be interesting to see how or if First Tuesday Media will be involved with the Cloverfield project. If the movie continues its viral ways and the characters start to develop through their social networks like MySpace, it will be interesting to see if First Tuesday dips their toes into the Cloverfield pool.

The relationship of First Tuesday and JJ Abrams has already overtaken the Abrams marital connection. According to the Resumé of Rosser Goodman, a 1st A.D. on various movies, TV shows, and commercials, Rosser worked with director JJ Abrams for a "Get Out The Vote" commercial in 2006 for First Tuesday Media Productions.


Anonymous said...

I was just looking at the website with the pictures, and i found that you can actually flip the pictures over! One says...

"Dont forget who takes care of you"
Love J

the other says

Loscano, Platt, and Robbie
Here, use this photo to send a message of my hotness far (these next 2 words are kinda blurry) and wide!!! Im gonna miss the hell out of ya!

If you keep the site up long enough you can hear the monster roar again. Just try and flip the pictures!

Anonymous said...

I'm a registered democrat and I think if that's intentional to slip in an endorsement, then that's crap. How is this PC, though? Unless it's a play on the phrase....

DWBincharleston said...

possibility of what 1-18-08 is about
Rom 1:18
For the wrath of God is revealed from heaven against all ungodliness and unrighteousness of men, who hold the truth in unrighteousness;
Rev 1:18
I [am] he that liveth, and was dead; and, behold, I am alive for evermore, Amen; and have the keys of hell and of death.

Anonymous said...

http://www.1-18-08.com/ ok I just fig something out about this THE PICS FLIP OVER!!!! & some have words on the back LIKE

1. Dont forget who takes care of you!! Love J

2. Here, use this photo to send a message of my hotness far and wide!!! Im gonna miss the hell out of ya!! Love Jamie

BUT!!! wait a moment if the pics where taken the same night this went down how did they wirte on the backs of them...and if the the city was under attack how are you still going to write TAKE CARE & IM GONNA MISS THE HELL OUT OF YOU...

and for the people that are slow the pic that Jamie signed dosen't have Jamie in the pic it has LASCANO,PLATT And ROBBIE...soo???

and both are signed with a J..... well Jamie & J and if J is Jamie the handwriteing is not the same SOOO who is J? hell for that matter who is Jamie??

ok ok so to get the pics to flip make sure the one you want to flip is on top and no other pic is on top of it....press and hold the left mouse button and shake the pic just little..

P.S. not all the pics have words on the back BUT this is as of
10:00am Sep. 13th 2007...as we all know the site keeps getting updates


Anonymous said...

I was messing with the photos earlier. And by stacking them on top of each other neatly and clicking about the site I heard a few sound effects. One of which is the roar of the monster. Don't have the time to futz with it anymore so somone might want to roll with it.

Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Contact Me

Dave and Thomas

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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