10/7/07

Fox scares up J.J. Abrams' 'Fringe'

J.J. Abrams is one busy man.

His Bad Robot projects coming up for the new year include our 1-18-08 as well as the newest season of 'Lost,' a project for HBO (rumored cancer survivor story), and the new Star Trek movie.

Now add a new series for Fox that Abrams will help bring to the small screen called 'Fringe.' The two-hour pilot budgeted at over $10 million which puts it near the 'Lost' budget.

Variet explains the storyline of Fringe' as:

"...elements of "The X-Files" and Paddy Chayefsky's "Altered States" with what Abrams calls "a slight 'Twilight Zone' vibe." It will focus on brilliant but possibly crazy research scientist Walter Bishop, his estranged son and a female FBI agent who brings them together..."(source)

4 comments:

Anonymous said...

Hmmm My friend just send me a link to another similar 'viral marketing’ website… wonder what this one is about. www.yuis30.com ?? there is timer that is counting down..

Drawer2000 said...

Hmmm...interesting. I'll have to check it out.

Anonymous said...

Did anyone else notice the fascination with the number "6"

There are 6 pictures on the site.
She says in the second video "The answer to your question is Sex 6 times", and 6 minutes after you log onto 1-18-08.com, the roar happens.
Everything is also pointing to a Deep Sea Monster from Asia.
I hope it's not Godzilla 2.

Anonymous said...

It looks like its going to be some kind of invasion movie. There's some pretty interesting stuff happening with the Tagruato site. Note that the drilling stations are named after mythic Japanese emperors who relate to a larger framework of colonization and "others" from beneath the sea. Its also notable that the stations are strategically located, so I'm assuming that the plot will have something to do with Tagruato launching some kind of robot/monster attack on 1-18-08. Combine that with info that's hidden elsewhere on the net, and it looks like we're going to get a big serving of post-9/11 reimagining (handheld video of NYC destruction/use of 1-18-08 like the use of 9-11-01) and the fear of reverse colonization by a mysterious "other" dumped on us. Abrams knows how to push all the right buttons...

Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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