New Cloverfield Trailer Out

11/15/07

New Cloverfield Trailer Out

11/15/2007 |

Posted by Dave and Thomas

I've had a chance to see the new Cloverfield Trailer that will be in front of the Beowulf showings starting this week. Yes, it's legit. And yes, it's really cool.

The description of the new Cloverfield Trailer is pretty much how CHUD described it a few weeks back. Also, the title of the film is "Cloverfield," as mentioned in the same post. Also, we can start calling them "Cloverfield Monsters" with the 's' since there seems to be more than one.

No doubt copies of the trailer will bombard YouTube and the other online video hosts over the next few days. And no doubt they will be pulled very fast by Paramount Studios legal team. There's really no sense posting a video that won't be up for more than an hour, but I'll keep trying.

For now the only copy I have is a crappy cell-phone version that really is not worth watching. There are too many cuts and clips in the trailer that you have to see a high-quality version to take it all in. If you didn't know what was going on than you wouldn't get much from it.

I'd post that one but I'm on Paramount's shit-list and they told me not to post anymore 'unauthorized' pictures/videos on the movie.

The trailer looks great and will no doubt bring back the buzz to Cloverfield. A nice shot of the Statue of Liberty minus the head is near the end before the title of the movie, "Cloverfield," comes on. The characters of the movie keep their cameras rolling to make sure their message will be heard.

For a detailed description of the trailer (no video yet, sorry) check out: THE CLOVERFIELD TRAILER - SEEN! >

Labels: 1-18-08, Beowulf, cloverfield, Cloverfield Monsters, cloverfield trailer, JJ Abrams, Tagruato

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What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

1-18-08 Project Cloverfield - Warning! Spoilers