CLOVERFIELD has been seen! First Reviews

Ain't It Cool News (AICN) has got word of a special New York screening of an unfinished Cloverfield. A few emails to the editors are posted below. Take it or leave it. AICN is a great site that is right more than they are wrong so be warned there might be some Cloverfield Spoilers included below.

Hey folks, Harry here - got the following brief review of CLOVERFIELD...
Just saw CLOVERFIELD in a small screening in NYC. IT WAS AWESOME!
I know - you want to know more. Join the fucking club! You also doubt the validity of the claim. Well, I checked with folks to see if it had indeed screened. It was at a Viacom in-house screening with unfinished visual fx.

Add to this - a quote that Moriarty heard one day whilst walking the picket lines from a famous type that had seen the film, but was not associated with it, that felt they had just made "STAR WARS". Now - personally - that's crazy Hyperbole... isn't it?

The film's budget is too small for it to be that amazing... right? But... what if? What if there's a payoff behind the mystery and the buzz. What if we're a month and a half away from a film that we'll all remember the promotion for - and remember when nobody knew what it was called... when the world was thinking H.P. Lovecraft and Voltron... and something called SLUSHO? What if, we're on magic time - getting ready for something... wonderful.... What if?

Here's two additional reviews we've received: -- The first of these two came from the alleged MARINE - the following reviewer wrote me back with a very detailed (regarding the screening, location, how he got in, etc... piece - but here's what he had to say about the review that I've removed...

hey harry

saw you put my review up, so i'm glad it didn't go to waste! that said, i wanted to let you know, that 2nd review, from the former marine or whatever, is 100% bogus. as incoherent as it is written, from what i was able to decipher, he definitely gets a lot of things wrong. most importantly, the protaganists are definitely not strangers, and the reason for the group moving in the direction they do once the attack is underway is explicitly stated by the leader of the group.

be well
and this:
hey harry

longtime reader, first time writer. i was at one of the Cloverfield screenings in NYC, and while the EFX and music weren't finished, i don't think the movie was that far off from being complete. anyway, i am a big Lost fan so JJ Abrams' involvement, coupled with the amazing viral marketing campaign they have used to promote the film, had me really fired up about seeing the film. just wanted to preface with that before sharing my thoughts, which i will keep as spoiler free as possible:

regarding the monster:
i don't know how much i want to give away b/c i think people are having a really good time hypothesizing about what the monster is, so let me just say that it's humongous, it's ugly, and you do see it in full view - no blair witch kind of thing going on here. SPOILER TAG i can also confirm the presence of smaller monsters (which look like the uglies from starship troopers kind of) / END SPOILER [put that in black on the website if you can]

regarding the story:
again, don't want to give much plot away, but there is a little of a backstory initially, but it doesn't take too long to get to the party scene from the trailer, and once the statue of liberty head comes rolling down laffeyette street [i think?], the movie is off and running, with NYC devolving into chaos as people avoid being caught in the path of whatever is destroying their city

regarding the movie itself:
the scares are of the "gotcha!" variety, but that is to be expected given the use of the handheld camera, which, by the way, is your POV the entire film, so those with easy motion sickness be forewarned. there are some pretty funny one liners delivered by our cameraman to offset some of the tension with levity. there are certain plot devices which require a large suspension of disbelief (esp in regards to cell phone usage), but then again, if i'm going to buy in to the fact that a giant monster is ransacking my hometown, who am i to draw any line?

overall i thought it was solid, definitely not great, and certainly not a genre redefinition. then again, my expectations were very high going in, so i might not be the best person to ask. my major critiques were:

1) it was somewhat predictable, and, as i stated before, the scares in the movie are less of the "creeping dread" variety and more of the "gotcha!" type.

2) again, i don't want to end the hypothesizing fun, but the monster isn't given much of a backstory or explanation. it just starts tearing NYC a new one one night.

that's all i got. no need to credit me on this one, just wanted to get a review out there that doesn't have everyone shouting PLANT!!1!"
(original AICN article)


Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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