'Cloverfield' Making a Monster

cloverfield monsterFrom concept to screen, Entertainment Weekly goes behind the Cloverfield mystery to figure out exactly why producer J.J. Abrams is fascinated with mysteries. Producer Brian Burke explains "Our feeling was that it was exactly the kind of movie we wished we could have seen when we were 13."

"J.J. Abrams wanted to keep the movie's very existence under wraps until the debut of the teaser, which he'd already sketched out. ''When I was a kid, a trailer was the first place I ever heard about a movie,'' he says. ''I just thought the greatest thing in the world, the thing that would just blow my mind, would be if I saw a trailer for a movie that totally intrigued me but I had never heard of before.''

In April 2007, Abrams learned that in order to get Cloverfield's teaser hitched to Transformers, the filmmakers would have to submit something to Paramount ASAP. Problem was, filming hadn't started yet. In fact, Cloverfield's screenwriter, Drew Goddard, wasn't even finished with the movie's script due to the demands of his day job as a coexecutive producer on Lost. So instead of cobbling something together from existing footage, as most filmmakers do, Abrams & Co. awarded the teaser a shoot of its own.

According to Reeves, ''a large part of our 12-week prep for the whole movie was used just to prepare for the teaser.'' The actors, who had auditioned for the film without even knowing it was a monster movie, felt crunched too. ''We were like, 'What? We don't even have a script!' They gave us a couple pages of outline and we just went with it,'' says Odette Yustman, whose character spends most of the movie trapped in her apartment awaiting rescue. Improvising proved to be a blessing for the crew.

The film ''had a lot of complicated logistical issues,'' says Reeves. ''How do we do the special effects? How do we make it all look naturalistic? How do we edit? We used the trailer as a workshop; the experience taught us how to make the movie.''


Mouse said...

Ha, saw it today and loved it, except for the shaky camera. Have my theory as to what the monster is based on.

Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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