Cloverfield Monster Details Revealed

cloverfield poster/Film has posted detailed descriptions of the Cloverfield Monster. It looks like not only are you going to be able to see the Cloverfield Monster in the movie, but it will be highly detailed and thought out. J.J. Abrams and crew brought in experts from Phil Tippett's studio to make the Cloverfield Monster highly articulate.

I'll write a little bit about the article but be warned of spoilers below. I'll leave the specific spoiler details to you find at /Film (at the bottom of the post). Some people would not like to know any details, so please beware.

Sorry, no photos of the Cloverfield Monster yet.

Building a Better Monster

The producers left out one key detail of the Cloverfield Monster: Where it's from.

Personally, I'm not a big fan of these "blackboard" scenes so it's nice to hear they didn't waist their time trying to get all technical. For those of you who have read this blog over the length of the Cloverfield chaos (thank you!) you'll know a bunch of people tried to claim they had the storyline to Cloverfield. Many claimed the Cloverfield storyline had these "blackboard' scenes with scientists and all kinds of detailed explanations. It's nice to know we can officially rule them out.
"And where is he from? “We don’t say – deliberately,” notes (Cloverfield writer Drew) Goddard. “Our movie doesn’t have the scientist in the white lab coat who shows up and explains things like that. We don’t have that scene."

(via /Film) The visual effects for “Cloverfield” were produced under the direction of visual effects supervisors Kevin Blank, Eric Leven of Tippett Studio and Michael Ellis of London-based Double Negative. Tippett created all the shots that include the monsters, while Double Negative was responsible for all of the other destruction and sequences which did not include the monster.

The concept for the Cloverfield Monster (affectionately known simply as “Clover” in-house) is simple, says Abrams. “He’s a baby. He’s brand-new. He’s confused, disoriented and irritable. And he’s been down there in the water for thousands and thousands of years.”

And where is he from? “We don’t say – deliberately,” notes Goddard. “Our movie doesn’t have the scientist in the white lab coat who shows up and explains things like that. We don’t have that scene.”

For the monster’s design, Abrams engaged veteran creature designer Neville Page, who had just finished creating characters for James Cameron’s upcoming “Avatar” (and is currently working on Abrams’ “Star Trek”).


Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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