Damon Lindelof On 'Star Trek XI' Date Change And Its Effects

Paramount Pictures and Bad Robot Productions moved the opening date of the J.J. Abrams directed Star Trek XI film from the original date this Christmas to a May date the following year. There have been different reasons given as to why the sudden move of the opening dates that range from script rewrites that need the writer's strike to end first to the simple reason that the cast and crew just needed more time to meet the deadline.

Star Trek XI producer Damon Lindelof, who also is co-creator and head writer of the hit Television show Lost, took time to give his opinion on the change in dates.
"Moving Star Trek XI from December 2008 to May 2009 will have positive benefits, says Star Trek XI producer Damon Lindelof.

As reported by Trekmovie.com, according to Lindelof, based on Paramount's growing understanding of the movie, Star Trek XI was more appropriate for a summer release.

"It was being presented to J.J. [Abrams]," said Lindelof, "and I have been hearing the same thing from the studio, that based on the dailies they have been seeing and hanging out on the set and seeing and beginning to understand what the movie is, I think that they are starting to look at it as a big summer crowd-pleaser as opposed to a very sci-fi, not-as-accessible-to a-wider-audience Christmas release. So the reason that they have moved the release date is for their ability to market the film and sort of position it as the Pirates of the Caribbean for next summer."

There are other benefits to the later release. "On a budgetary level probably the most significant effect it will have is that we will not have to rush our post [production]," explained Lindelof. "As you might imagine there are a gazillion effects shots. I have seen some of the early work being done by ILM and [visual effects supervisor] Roger Guyett and it is nothing short of astonishing. So they’ll basically have more time to render those effects than they would have if we had to release it by Christmas. So that will probably make the movie a little less expensive to produce."

Lindelof also talked about how the move would affect the release of a full movie trailer. "Obviously the schedule is now going to change to accommodate the new release date," he said. "My guess is that the strategy will turn more into a slow burn. But at this point we also have to be cognizant of once the film is done, and the more we shoot the more likely it is to invite spoilers if we are holding everything back. So we still want to release those images. As far as for the first trailer trailer, I heard we were still on for the summer to have a full trailer for the movie. But I would not be surprised if they decide to hold that back."

Those working on Star Trek XI wanted to make the movie appealing both to long-term fans and yet attract a new audience. "When we all sat down and started to talk about whether or not we wanted to take on Trek, the question was very simple and that question has remained the same: do we think we can make it good?" said Lindelof. "And there is a way to make that movie where the fans will feel that literally four decades of storytelling and canon is not being ignored, but you make the movie so there is an access point for people who want to come in and hear the band for the first time, as it were. We talked about that and kicked some story ideas around and became totally infected with it." (source)


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What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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