J.J. Abrams Takes Us to the Fringe

5/30/08

J.J. Abrams Takes Us to the Fringe

5/30/2008 |

Posted by Dave and Thomas

IGN took time to site down and have a great interview with J.J. Abrams about the upcoming Fox TV show "Fringe." We get from Abrams what to expect from the mysterious new show and the influences that help to bring it to the screen.

We recently caught up with the busy J.J. Abrams to talk about his new television series Fringe, which he co-created with his frequent collaborators Alex Kurtzman and Roberto Orci (Alias, Mission Impossible III and the upcoming Star Trek).

Fringe centers on three characters – FBI agent Olivia Dunham (newcomer Anna Torv), scientist Dr. Walter Bishop (Lord of the Rings' John Noble) and Bishop's son Peter (Dawson's Creek's Joshua Jackson), as they investigate some very strange occurrences.

Abrams, who of course co-created Lost, is an executive producer on Fringe, and during our conversation we talked about what his ongoing involvement will be with the new series, the inevitable comparisons Fringe already is getting to The X-Files, and how he came to cast Torv – the latest in Abrams' successful run of casting then-unknowns as the female leads on his series, which has previously included Keri Russell (Felicity), Jennifer Garner (Alias) and Evangeline Lilly (Lost)

Question: How did Fringe come about? What was the inspiration for it?

J.J. Abrams: It was really just Alex Kurtzman, Bob Orci and myself just hanging out and talking about the kind of show we'd love to see on the air. For better or worse, like most of the things I do, it just comes from stuff that I'd love to watch. It's sort of a boring answer, but that's kind of what the truth is!

Question: What will we see on the show on a weekly basis? What's the core of the show?

Abrams: At the core of the show are three very distinct characters – this young woman, who's an FBI agent; this really eccentric, nutty and until recently institutionalized scientist; and his somewhat troubled and estranged son. [It's] this trio going up against this very shadowy network of [what are] essentially researchers, who are playing with science and pushing it in ways that are increasingly terrifying. And these three are basically the good guys who try to police them.

(...continue J.J. Abrams "Fringe" interview)

Labels: fox, fringe, j.j. abrams, JJ Abrams

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What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

1-18-08 Project Cloverfield - Warning! Spoilers