Cloverfield Up To Date

Cloverfield/1-18-08 Official Website

I get a lot of emails and comments in regard to the true '1-18-08' website which is the official site for the movie. The majority of them are about flipping the pictures over and the roar that occurs about 6 minutes after opening the site up.

Here's a quick summary of the site to help those getting starting on this mysterious movie. To date the film has no official title. Most of us call it 'Cloverfield' (production codename) or '1-18-18' (release date). As of last week, Paramount Studios is referencing the movie no longer as "The Untitled JJ Abrams" movie but is calling it '1-18-08.'

The '1-18-08' website is the official site of the movie. It gained notice back in July a week or two after the trailer appeared before the Transformers. It featured a single picture that you could move but not flip over. Four more pictures would appear and then no updates occurred.

Somewhere in early August it happened that the pictures could be flipped over. There's some writing on 2 of the pictures. August 23rd saw the site go down for a day and redirect toward Paramount Pictures, who is distributing the film. The site came back up later that day with no visible changes.

August 24th saw the audio file of the monster roar for the first time. The sound file was added during the downtime the day before and if you opened up the site and left it untouched you would hear the monster roar about 6 minutes later.

Here is a sample of the roar from the 1-18-08 website so you don't have to wait 6 minutes:

1-18-08 Cloverfield Monster Roar

Cloverfield/1-18-08 Fake Trailer

Someone made a fairly decent fan trailer for '1-18-08' which was released this week. It features a reporter for the news station seen in the original trailer. One viewing of the clip will instantly give you a very amateurish feel with pieces lifted from the original trailer.

However, I can't knock the creators of this fan film too much. They did a good job and so far have put our more this month than JJ Abrams and Co.

Cloverfield/1-18-08 Trailer 2 (Fake)

So when will trailer 2 surface? There have been a couple of rumors that one would show up during the showing of 'Resident Evil' which opened last week or during 'Stardust' a few months back.

The safe money says the trailer will be controlled by JJ Abrams and Paramount. This movie has a lot of buzz and Paramount is probably going to release the trailer (if they have a say) during the opening of one of their movies. 'Resident Evil' was released by Sony and it doesn't make sense to promote the opening of a rival studios film unless they are willing to return to favor.

Dreamworks is currently a part of Paramount so looking at the 2 studios fall release schedules there are a couple of big movies coming out:

Oct 5: The Farrelly Brothers “THE HEARTBREAK KID
Oct 21: “THINGS WE LOST IN THE FIRE” A drama staring Halle Berry
Nov 2: “BEE MOVIE” Jerry Seinfeld's CG animated tale
Nov 16: "BEOWULF" Angelina Jolie
Dec 21: “SWEENEY TODD -The Demon Barber of Fleet Street" Tim Burton and Johnny Depp

My money is on "Beowulf" for a couple of reasons. First, it's the only film on the list produced only by Paramount (no Dreamworks) and is tracking real high with it's buzz. "Beowulf" has gotten a lot of buzz for its CG-laden retelling of the classic story as well as a huge 'geek' boost from all the CG animation of Angelina Jolie, which was promoted during July's Comic-con.

Second, November 16th is 2 months before the main release date for our movie and a perfect time to kick up the buzz and interest in '1-18-08' during the busy holiday season. The audience for both movies matches up great.

Of course the bad news is that it's still 1 1/2 months away and I don't want to wait that long.

Cloverfield/1-18-08 Special Effects/Monster

Ain't It Cool News (AICN) is giving a report that FX master Phil Tippett is working on the JJ Abrams Project Cloverfield. No details were given and Tippett's been in the business long enough you won't see an accidental leak.

Tippett Studios was formed by the talented Phil who made a great career in Hollywood doing monsters and stop-motion FX for movies. CG is now incorporated into his studio but Phil is well known for creating monster designs. His work has ranged from Star Wars to Starship Troopers

'LOST' Season Four

A quick note about JJ Abrams related 'Lost.' The new fall season has started this week and many of you will not see 'Lost' in the lineup even though it is still active. The producers and ABC have agreed to air the episodes in sequence starting in early February. So, '1-18-08' will have arrived 3 weeks before new episodes of even 'Lost' air.

A new hatch, The Orchid, was exposed during Comic-con last summer involving more training videos:

New Lost Season 4 New Hatch!, The Orchid


Einahpets said...

You probably know this already, but new pic on the official site! Some crazy japanese on the back too :/ Translation plz?

Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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