Abrams Casts Sulu and Scotty

10/12/07

Abrams Casts Sulu and Scotty

10/12/2007 |

Posted by Dave and Thomas

A quick switch of gears as there is no news on the 1-18-08 front since the Tagruato (see Cloverfield Has Its Hanso) site updated last week. In J.J. Abrams-related news, Abrams is keeping busy with his latest movie and it isn't 1-18-08.

The much anticipated Star Trek movie due out late next year is produced by Abrams Bad Robot Productions as well as being directed by Abrams. Most of the creative crew of 1-18-08 will be used on the Star Trek project as well.

I'm a big fan of Abrams, as you may have guessed by now, and I'm excited to see if he can bring back the excitement to a stale Star Trek franchise. I also wonder if he will use any viral marketing like 1-18-08 for the movie or even if he will stick the trailer for Star Trek into the opening week of 1-18-08.

Abrams has made some interesting choices in casting the Star Trek crew that got a boost today when the Hollywood Reporter announced the casting of Sulu and Scotty. The biggest name up to now was the casting of Zachary Quinto (Heroes) as a young Spock.

John Cho, who played Harold in Harold & Kumar Go to White Castle, has been cast as Sulu, and Simon Pegg (Shaun of the Dead, Hot Fuzz) is set to play Scotty. Earlier this week, Eric Bana (Hulk, Munich) was cast as the villian, Nero.

Pegg has experience with Abrams already after having a small role as tech wizard Benji in Mission: Impossible III, the only other major motion picture Abrams has directed.

Cho appeared in one episode of Felicity which was directed by 1-18-18's Matt Reeves (1 of 5 he directed) and written by J.J. Abrams.

See Final frontier for Cho, Pegg>

Labels: 1-18-08, 1-18-08 movie, bad robot, cloverfield, JJ Abrams, star trek

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What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

1-18-08 Project Cloverfield - Warning! Spoilers