11/1/07

Cloverfield Roundup

What could possibly be more important than news on the upcoming J.J. Abrams flick, Cloverfield /1-18-08?

How about a sequel to one of the greatest surf movies of all time. Yes, they're going to make Point Break 2! We can finally know the fate of Johnny Utah and Bodhi.

Oh, I can die happy now...

While everything else is downhill from there, I guess I'll just have to see what else is going on. Actuall, only a tiny amount of Cloverfield -1-18-08 related news brewing today. Most of J.J.'s news is centered around the Star Trek movie he's making while the Cloverfield/1-18-08 gets a news update once every 2 weeks.

As you may know, the big news this week is the pre-screen of the new Cloverfield/1-18-08 trailer by CHUD. While only time will tell its validity the real fact that only 11 weeks remain until the movie actually hits.

The Bad Robot homepage got a minor update this past week. This is the production unit of J.J. Abrams and it features only a bad robot graphic. The only difference is the picture size. It's about 1/3 the size it used to be and was for years. A small and insignificant update but the fact they are glossing up their homepage (which is linking via the official Apple trailer) might mean some updates coming soon.

Which leads me to this great find by Cloverfield News about one of the production houses, The Third Floor, who is working on the Cloverfield/1-18-08 movie. As a huge fan of cinema and future producer I find the work that The Third Floor does highly interesting and extremely valuable.

The Third Floor does pre-viz, or pre-visulization. Think of it as electronic storyboards where directors can have quick models of their movies created to see how they will look finalized. Very important when you're working with CG monsters and sets. Their work also includes texturing and 3-D tracking.

They have a great sample reel of their movies clips which demonstrates their work. This group is huge and has done animatics for George Lucas on Star Wars III as well as a range of movies from the Narnia series to Cloverfield.

So while we're waiting on Cloverfield/1-18-08 to bring us some news, lets check out what else is going on in the world of movies.
  • National Treasure: Book of Secrets has launched a new trailer (here). The original cast and crew including Nicolas Cage return. And how can they top stealing the Declaration of Independence? By kidnapping the President, of course.
  • Indiana Jones 4 has wrapped and gotten a nice, new website (here) complete with the Indian Jones theme music.
  • The X-files are coming back to the big screen. Word is Chris Carter and gang will reunite for a brand new motion picture (here)
  • Unlike Cloverfield, the new Dark Knight flick has a healthy viral campaign. Check out the new developments including a new movie still of Heath Ledger as The Joker (more)

3 comments:

Seth said...

not to be annoying with my little theory but um....

Romans 1:18 - The wrath of God is being revealed from heaven against all the godlessness and wickedness of men who suppress the truth by their wickedness,

now i know we will just have to wait to find out, but more stuff from a biblical sense, actually makes sense.

Daniel 7:3 — Four great beasts, each different from the others, came up out of the sea.

Isaiah 1:21 –See how the faithful city has become a harlot! She once was full of justice; righteousness used to dwell in her— but now murderers!


Revelation 13:1 - And I saw a beast rising out of the sea, with ten horns and seven heads, with ten diadems on its horns and blasphemous names on its heads.

just saying.
most of the monsters in the bible come out of the sea.

Anonymous said...

Bold Futura site is back up. Same text as last time, though.

seth said...

akaparalax.com
its related
some weird noises in background.

Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Contact Me

Dave and Thomas

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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