Cloverfield Trailer #2 A Week Away

11/9/07

Cloverfield Trailer #2 A Week Away

11/09/2007 |

Posted by Dave and Thomas

The time is almost here for the new Cloverfield/1-18-08 trailer. If the rumors are correct, we should see the new trailer within a week. There is great speculation that the trailer will be in front of the highly anticipated Beowulf which opens wide Friday, November 16th.

Even though it's a week away, screenings will occur over the next week and I'll be sure to keep an eye out for any early trailer sightings. As for Beowulf, the movie is tracking extremely high and has had a huge buzz around it since images were released showing Angelina Jolie doing her CG modeling.

Having Cloverfield show their new trailer in front of the Beowulf movie should result in a huge spike in Cloverfield/1-18-08 buzz. Keeping that in mind, if the movie decides to live up to its viral expectations, we can only hope they might use this time to leap board a new viral campaign.

If Cloverfield ends up opening with a viral campaign consisting of a few lame MySpace accounts and a "Jamie Loves Teddy" site, I'm gonna be real mad. However, I anticipate some interesting updates to the Tagruato site as well as some mysterious videos popping up closer to the opening date.

The only other J.J. Abrams news going on is his casting for the upcoming Star Trek movie, which should start shooting later this week. This week we see Capt. Christopher Pike getting a face and Spock's Mom cast.

Bruce Greenwood, a prolific working actor who has appeared in "I, Robot," "The Core," and HBO's offbeat drama "John from Cincinnati," will be sitting in the captain's chair in the 2008 "Star Trek" movie directed by J.J. Abrams, which began production Wednesday.

Also, add Winona Ryder to the cast list as Spock's Mother. However, Variety says “Paramount Pictures and director JJ Abrams have set Ryder to play the Vulcan mother of a young Spock.”

Considering Spock's Mother was supposed to be human, I'm not sure if that's a misprint or a plot twist.

Labels: 1-18-08, 1-18-08 trailer, Beowulf, cloverfield, cloverfield cast, cloverfield monster, cloverfield spoilers, cloverfield trailer, jamie and teddy, JJ Abrams, star trek, Tagruato

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What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

1-18-08 Project Cloverfield - Warning! Spoilers