1-18-08 is an upcoming science fiction movie nicknamed "Cloverfield" and being produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. Paramount Studios is carrying out a viral marketing campaign to promote the film. This post will help catch up those that are looking for some more information into the production of the film.

First information on the movie surfaced during advance screenings of the Transformers movies which was released during the July 4th, 2007 week. So far, the top secret project nicknamed 'Cloverfield' is slated for a January 18, 2008 release.

Cloverfield - 1-18-08 Premise & Production

IGN sums up the trailer as: "A camcorder-filmed party scene gives way to what looks like a terrifying fireball attack on New York City. "It's alive! It's huge," someone in the crowd screams. What the heck is it!? We don't know... but it's produced by Lost creator J.J. Abrams and it hits theaters on 1-18-08."

The trailer for the mysterious movie, which has used the codename "Cloverfield" during pre-production, doesn't have a title yet. At first, Paramount Pictures and Bad Robot Productions denied any involvement in the movie to help confuse matters. Since then, the movie has been confirmed by JJ Abrams and Paramount as a 'monster movie' set in New York City but with little more details.

During the 2007 Comic-con in San Diego, JJ Abrams spoke to a large crowd and confirmed his intentions to create an American monster movie. He was inspired by such classics as Godzilla and wanted to create a movie that Americans could call their own. Abrams also announced that 1-18-08 would not be a remake and the monster would be an original creation.

JJ Abrams - 2007 Comic-con

Although the story should take place mostly in New York City, various shoots occurred in different parts of L.A. which are thought to mimic scenes in New York City that weren't feasible to be shot in Manhattan. Military crews arriving in the city and numerous explosions and firefights were reported to be carried out in these scenes. The crew then headed to finish up the film in New York City where they were centered around destroyed city street sets (see Say Cheese ! 'Cloverfield' Being Shot Right Now in NYC ), a shoot at Coney Island, and a shoot in Central Park. ( see Cloverfield Central Park Shoot Videos )

Cloverfield (1/18/08)

1-18-08 Cloverfield Working Titles and Set Notes

The "Untitled J.J. Abrams Project" is called either 'Cloverfield' or '1-18-08' in most circles. However, when filming in L.A. and New York City the production team used many fake names like 'Chocolate,' 'Cheese,' and 'Slusho.' Hardcore fans of Abrams' "Alias" may remember "Slusho," a Slurpee-type beverage, from the second episode of the series when Vaughn offers one to Sydney.

IGN was able to get a copy of a shooting description during the L.A. 'Slusho' days that explained : "Exterior dialogue. Driving scenes. Occasional traffic & pedestrian control. Camera & equipment on sidewalk, street and property. 200 extras. Military vehicles. Destruction aftermath. Weapons brandished. Emergency vehicles with flashing lights. Exterior dialogue on fire escape on 8th floor." (see 'Slusho' Filming )

During the NYC shoot, a copy of the call sheet for the movie was snagged and published by New York Magazine. The movie shoot for that part of the movie involved scenes from Central Park and was being filmed under the fake title 'Cheese.' (see Paramount Cease and Desist )

The Cheese call sheet revealed a 33 day shoot with possible plot spoilers. Since the publication of the call sheet, Paramount's lawyers have officially sent out Ceased & Desist letters for the publication of the Cheese call sheet which gives weight to their being legit.

Cloverfield - 1-18-08 Cast

Only a handful of inexperienced and young actors have been confirmed for the 1-18-08 cast. The only major actor confirmed to take part in the film is Greg Grunberg (see Greg Grunberg Will Be In ‘Cloverfield ), who currently stars as police man Matt Parker on the hit NBC show, HEROES. Grunberg and Abrams have been friends for many years and it is almost a sure thing that Grunberg will pop up with a cameo in any Abrams project.

The lead role is slated for Michael Stahl-David who will play character Rob Hawkins, a businessman who is having a party at his NYC apartment the night before leaving to Japan.

Other cast members include Odette Yustman, Mike Vogel, Lizzy Caplan, Greg Grunberg, and Blake Lively.

MySpace profiles (see 1-18-08 Picture #5 And New Characters )have been created for the characters and can be found here:

Cloverfield - 1-18-08 Crew

1-18-08 will be directed by Matt Reeves. Previous work by Reeves include writing movies such as The Pallbearer, The Yards, and Under Siege 2: Dark Territory. Reeves worked for JJ Abrams for the show "Felicity" for which Reeves not only wrote for but also directed a handful of episodes.

1-18-08 was written by Drew Goddard, who is another Abrams alumni. Goddard wrote and produced episodes for Abrams projects "Lost" and "Alias" as well as writing for cult favorites "Buffy the Vampire Slayer" and its spin off, "Angel."

Bryan Burk helped produced and his previous experience include working with Abrams on all his projects since "Alias"

J.J. Abrams created the 1-18-08 film for his Bad Robot Productions. Abrams has been the catalyst for multiple hit Television shows including "Alias," "Lost," and "Felicity." He made his feature film debut as director for Mission: Impossible III, which was the highest budgeted film for a first time director at around $200 Million.

"I have nothing against larger budget films, but as someone who's worked in television, I know that some pretty powerful stories can be told for somewhere under $200 million," Abrams said.

Although Abrams will direct the upcoming Star Trek film, he has expressed an interest in creating smaller budgeted films. Last summer Abrams signed multi-year movie deals, five years for Paramount and six years for Warner Bros., to make Abrams one of the highest paid writer-producers in Hollywood.

Cloverfield Posters - Series of Four

The 1-18-08 poster released during the 2007 Comic-con featured an image of the Statue of Liberty as seen from behind and having it's head ripped off. A water trail, evidence of something big, leads toward Manhattan where a gap of smoke and destruction open up. Prior to Comic-con a bootleg pic of the poster was revealed with the title 'MONSTROUS' at the top. (see 'MONSTROUS' Poster Explained )

This led many to believe it to be the title of the movie. However, JJ Abrams debunked that theory by saying that was not the title and it was one of 4 posters mocked up with adjectives describing the movie. Other titles are FURIOUS, TERRIFYING, and BARBAROUS with all but the last having been found.

Cloverfield - 1-18-08 Related Sites

1-18-08.com Contains photos which are draggable around your screen and now can be flipped over to reveal messages selected . Each photo is time stamped with the date 1-18-08

Slusho is a fake Japanese drink company. Think of it like a Slushee but apparently made from ingredients found from the bottom of the ocean.

More sites with 1-18-08 information:


Click on the "OLDER POSTS" above to start up the Cloverfield archives and see how it all began.

What is Cloverfield?

Welcome to 1-18-08 Project Cloverfield Blog.

Cloverfield is the J.J. Abrams (Lost, Alias) produced monster flick directed by Matt Reeves. Get caught up on all the Cloverfield news including the viral world of Tagruato, TIDOwave, and Slusho!? And now Aladygma?

However, I love viral campaigns. Cloverfield taught me the fun of being involved with the viral world of movies and TV. That's why I'd like to branch out this site to cover some of the major viral campaigns as they are developing. Feel free to drop me a line or tip on any you find interesting.

Welcome to Cloverfield

Very few facts emerged from the viral campaign that was Cloverfield. It all started after a short, teaser trailer for Cloverfield appeared with the Transformers movie in early July of 2007. Since then, speculation surrounded what the title of the movie would be (Monstrous, Overnight, etc...) and what the monster really is and why it is tearing up New York City.

A few pictures and covert videos from the film showed up online and there were only a few core facts we knew of including the poster, the teaser trailer, and a few websites at 1-18-08, Tagruato Corp, and Slusho .

In November, the official full-length Cloverfield trailer was released that helped open up the story as well as cement the "Cloverfield" name for the movie. A short glimpse of the Cloverfield Monster was seen but for most people they still had little or no clue as to what it was.

The movie centered around five young New Yorkers throwing their friend a going-away party the night that a monster the size of a skyscraper descends upon the city. Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal, horrifying event of their lives. Cloverfield opened the weekend of 1-18-08 and set box office records for a movie in January with a monster take of over $40M. Continue to check back here for updates on the mystery and viral campaigns of Cloverfield.

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Get Started with the Cloverfield Viral Marketing

If you're new to the Cloverfield viral world than let's get started. First off, for the beginners let's look at what we're talking about.

What does viral marketing mean? Click here.

1-18-08.com Updates with pictures randomly. Each picture is layered onto of the previous update and all can be dragged and moved around the screen. Click and hold the mouse to 'grab' an image and move it around. While holding the image, shake it back and forth quickly and it will flip over. Some images have writing on the back.

Slusho This is the Japanese frozen drink made from a secret ingredient gathered from the bottom of the ocean. Slusho gives you a kick and makes you extremely happy. Prior to 1-18-08 Slusho was not sold in the US. However, recent FDA approval gave Slusho clearance to come to the states. Rob Hawkins, the lead character, was recently promoted to vice-president of Slusho and was on his way to Japan the night of the attack. Slusho is owned by the Tagruato Corp. of Japan. Slusho also first made an appearance on J.J. Abrams Alias during a scene where characters buy the drink at a store.

Tagruato This ficticious Japanese company is the parent company of Slusho as well as the Yoshida Medical Research, Bold Futura, and ParafFUN! Wax Distributors. Besides drilling the oceans for Slusho ingredients, Tagruato builds everything from space satellites to medical gear.

T.I.D.O wave An activist group set out to bring to light all the damage Tagruato has done to the envirnoment.

Jamie and Teddy A minor character from the movie, Jamie popped up on a 1-18-08.com picture and the MySpace profiles for the movies characters before getting famous for her "Jamie and Teddy" website. The site is comprised of video journals from Jamie. The site is password protected but can be accessed by the password "jllovesth"

What Is Slusho?

Slusho ! You Can't Drink 6

Cloverfield Poster

Poster Official Cloverfield Poster. The poster was officially released the week of the 2007 Comic-con in San Diego.

Project Cloverfield 1-18-08

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